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Bleach in Ireland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 18 pages

The overall versatility of bleach as a household product ensured that its position within the home care market remained secure in Ireland in 2016. Bleach saw retail value growth of 1% to reach sales of EUR12 million and volume growth of 3% to reach six million litres. Private label continued to mark its growing influence on the category but its assault was tempered somewhat by a robust performance from more traditional brands such as Domestos (Unilever Ireland Ltd).

Euromonitor International’s Bleach in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Ireland
BLEACH IN IRELAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Ireland Ltd: Key Facts
Summary 2 Reckitt Benckiser Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 3 Reckitt Benckiser Ireland Ltd: Competitive Position 2016
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 4 Unilever Ireland Ltd: Key Facts
Summary 5 Unilever Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 6 Unilever Ireland Ltd: Competitive Position 2016
Executive Summary
Home Care in Ireland on A More Positive Footing in 2016
Convenience and Demographics Both Key Factors Influencing Growth
Competitive Environment Remains Stable With "top Three" Maintaining Dominance
Supermarkets Lose Out Further To Discounters, Department Stores and Internet Retailing
Home Care Expected To Perform Modestly Well Over the Forecast Period
Key Trends and Developments
Economic and Demographic Growth Bolsters Home Care But Challenges Remain
Brands and Dominant Market Players Continue To Hold Position
Overdosing With Laundry Detergents Still A Significant Feature
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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