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Bleach in Ireland

  • February 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Bleach grew by 1% in current value terms in 2015 to reach €11 million. Meanwhile, in retail volume terms bleach also remained strong increasing by 2% in 2015. Bleach continues to be a popular product amongst Irish consumers due to its versatility around the home from floors to the bathroom and in the kitchen.

Euromonitor International's Bleach in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Ireland
BLEACH IN IRELAND
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Table 7 Sales of Bleach by Type: % Value 2010-2015
Aldi Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 1 Aldi Ireland Ltd: Key Facts
Summary 2 Aldi Ireland Ltd: Operational Indicators
Production
Private Label
Summary 3 Aldi Ireland Ltd: Private Label Portfolio
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Ireland Ltd: Key Facts
Competitive Positioning
Summary 5 Reckitt Benckiser Ireland Ltd: Competitive Position 2015
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 6 Unilever Ireland Ltd: Key Facts
Summary 7 Unilever Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 8 Unilever Ireland Ltd: Competitive Position 2015
Executive Summary
Sales Remain Weak Within Home Care
Brand Loyalty Falling in Many Categories
Innovation Lacking Within Several Categories
Shift in Distribution From Supermarkets To Discounters
Growth Expected To Return Over the Forecast Period
Key Trends and Developments
Recession Ends But Does Not Help Home Care Sales
Irish Consumers Continue To Overdose on Laundry Detergent
A Lack of Innovation Benefits Private Label Sales
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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