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Bleach in Nigeria

  • March 2016
  • -
  • Euromonitor International
  • -
  • 14 pages

In 2015, current value sales increased by 9% as consumers continued to demand bleach products for general house cleaning and laundry uses. While bleach suffered from competition from more effective stain-removing laundry products over the review period, the impact of the 2015 economic crisis in Nigeria on laundry detergents and surface care products was not so negative for bleach, which is cheaper. Furthermore, the increased competition in bleach, spurred by the Hypo brand's innovative changes...

Euromonitor International's Bleach in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Nigeria
BLEACH IN NIGERIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Hygiene Products Ltd in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 1 Hygiene Products Ltd: Key Facts
Competitive Positioning
Summary 2 Hygiene Products Ltd: Competitive Position 2015
Executive Summary
Growing Urbanisation in Nigeria Drives Home Care Growth
Economic Downturn Slows Growth in 2015
Smaller Players Challenge the Three Major Companies in Home Care
Modern Retail Channels Continue To Grow and Contribute To Growth of Home Care
Positive Growth Expected Over the Forecast Period
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Distribution of Home Care by Format: % Value 2010-2015
Table 13 Distribution of Home Care by Format and Category: % Value 2015
Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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