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Colour Cosmetics in Pakistan

  • July 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

Middle- and lower-class consumers in 2014 were engaged in impulse buying and were attracted to the deals and discounts offered by supermarkets and hypermarkets. Most of the buying decisions for colour cosmetics are made at the retailer’s counter. Companies find it difficult to make their customers loyal to their brands. In 2014, multinational companies were engaged in organising and sponsoring fashion shows to make strong relationships with their customers.

Euromonitor International's Colour Cosmetics in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Colour Cosmetics in Pakistan
COLOUR COSMETICS IN PAKISTAN
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2009-2014
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2009-2014
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2010-2014
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2011-2014
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2014-2019
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Executive Summary
Rupee Depreciation Increases Unit Prices
Rapid Urbanisation Leads To Growth of Beauty and Personal Care
Local Brands Are Focused on Lower-class Consumers
Global Brands Take the Lead in New Product Developments
Electronic Media Helps To Drive Consumer Awareness
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources












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