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Deodorants in Guatemala

  • April 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

2015 saw sales of deodorants in Guatemala increase by 7% in current value terms to reach GTQ319 million. The category is very dynamic and key factors for success include maintaining a strong presence through mass media advertising campaigns, engaging in regular new product innovation, maintaining strong distribution and ensuring correct pricing.

Euromonitor International's Deodorants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Guatemala
DEODORANTS IN GUATEMALA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Productos Avon De Guatemala SA in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 1 Productos Avon de Guatemalan SA: Key Facts
Summary 2 Productos Avon de Guatemalan SA: Operational Indicators
Competitive Positioning
Summary 3 Productos Avon de Guatemala, SA: Competitive Position 2015
Executive Summary
A Strong Performance Is Seen in Beauty and Personal Care in 2015
Growth Is Derived From Consumers at Both Ends of the Socioeconomic Scale
the Combination of Strong Local Presence and Widespread International Presence Pays Off
Increased Segmentation for New Products
Strong Future Opportunities for Development
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions:
Sources
Summary 4 Research Sources












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