Deodorants Market Analysis in Russia

  • August 2013
  • -
  • Euromonitor International
  • -
  • 41 pages

This resulted in increased consumption of personal care products, including deodorants. Deodorants demonstrated strong 11% current value growth to reach RUB16.1 billion in 2010. However, growth was slower compared with the previous year. During the economic downturn the category demonstrated 13% current value growth, mainly due to being a cheaper alternative to fragrances. The strong double-digit increase over from 2009 to 2010 added RUB3.3...

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 , allowing you to identify the segments driving growth. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Deodorants industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Deodorants in Russia

June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Deodorants by Segment : Value from 2005 to 2010
Data table 2 Sales of Deodorants by Segment : % Value Growth from 2005 to 2010
Data table 3 Deodorants Premium Vs Mass % Analysis from 2005 to 2010
Data table 4 Deodorants Market Shares from 2006 to 2010
Data table 5 Deodorants Brand Shares by GBN from 2007 to 2010
Data table 6 Deodorants Premium Brand Shares by GBN from 2007 to 2010
Data table 7 Projection Sales of Deodorants by Segment : Value from 2010 to 2015
Data table 8 Projection Sales of Deodorants by Segment : % Value Growth from 2010 to 2015
Data table 9 Projection Deodorants Premium Vs Mass % Analysis from 2010 to 2015
Arnest Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 1 Arnest OAO: Key Facts
Summary 2 Arnest OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Arnest OAO: Competitive Position 2010
Faberlic Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 4 Faberlic OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Faberlic OAO: Competitive Position 2010
Executive Summary
Healthy Value Growth on Post-recessionary Industry
Economic Expansion Drives Up Consumer Spend
Direct Selling Does Not Meet Expectations
Non-direct Channels Enjoy Recovery
Russian Beauty and Personal Care Environment Well-placed for Further Growth
Key Trends and Developments
Economic Expansion Positively Affects Sales of Beauty and Personal Care
Consumers Return To Products They Gave Up During the Downturn
Direct Sellers Lose Battle Against Beauty Specialist Retailers
Hot Summer Has Positive Impact on Sales of Personal Care Products
New Legislation Leads To Industry Turbulence
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Data table 10 Sales of Beauty and Personal Care by Segment : Value from 2005 to 2010
Data table 11 Sales of Beauty and Personal Care by Segment : % Value Growth from 2005 to 2010
Data table 12 Sales of Premium Cosmetics by Segment : Value from 2005 to 2010
Data table 13 Sales of Premium Cosmetics by Segment : % Value Growth from 2005 to 2010
Data table 14 Sales of Beauty and Personal Care by City: Value from 2005 to 2010
Data table 15 Sales of Beauty and Personal Care by City: % Value Growth from 2005 to 2010
Data table 16 Beauty and Personal Care Market Shares by NBO from 2006 to 2010
Data table 17 Beauty and Personal Care Market Shares by GBO from 2006 to 2010
Data table 18 Beauty and Personal Care Brand Shares by GBN from 2007 to 2010
Data table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis from 2005 to 2010
Data table 20 Sales of Beauty and Personal Care by Segment and by Distribution Format: % Analysis 2010
Data table 21 Projection Sales of Beauty and Personal Care by Segment : Value from 2010 to 2015
Data table 22 Projection Sales of Beauty and Personal Care by Segment : % Value Growth from 2010 to 2015
Data table 23 Projection Sales of Premium Cosmetics by Segment : Value from 2010 to 2015
Data table 24 Projection Sales of Premium Cosmetics by Segment : % Value Growth from 2010 to 2015
Data table 25 Projection Sales of Beauty and Personal Care by City: Value from 2010 to 2015
Data table 26 Projection Sales of Beauty and Personal Care by City: % Value Growth from 2010 to 2015
Definitions
Summary 6 Research Sources

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