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Deodorants in Russia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Consumers continued to show loyalty to deodorant formats, and paid much attention to special offers and promotional activities. Due to the economic recession, consumers wanted to buy deodorant products at reasonable prices, and made choices based on price criteria rather than brand.

Euromonitor International's Deodorants in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Russia
DEODORANTS IN RUSSIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Oriflame Cosmetics Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 1 Oriflame Cosmetics ZAO: Key Facts
Summary 2 Oriflame Cosmetics ZAO: Operational Indicators
Competitive Positioning
Summary 3 Oriflame Cosmetics ZAO: Competitive Position 2015
Schwarzkopf and Henkel Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 4 Schwarzkopf and Henkel ZAO: Key Facts
Competitive Positioning
Summary 5 Schwarzkopf and Henkel ZAO: Competitive Position 2015
Executive Summary
Unit Price Hikes Boost Value Growth
Downtrading the Key Trend in 2015
Local Companies Strengthen Market Positions
Products With Added Extracts and Non-damaging Ingredients Show Intensified Development
Economic Uncertainty Threatens Further Development
Key Trends and Developments
Consumers Shift Towards Rational Choices
Shifts in Distribution - Discounts, Promo Activities, Social Media
Diversifying Age Segmentation
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Beauty and Personal Care by City: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by City: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Beauty and Personal Care by City: Value 2015-2020
Table 27 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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