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Deodorants in Russia

  • August 2013
  • -
  • Euromonitor International
  • -
  • 41 pages

The deodorants category is steadily approaching saturation. This product is well known among consumers in large cities, while rapid expansion of modern grocery retailing and health and beauty retailers into smaller towns and sometimes rural area ensures that deodorant products are available to almost all the population. This factor together with active promotion of deodorants on TV has allowed the category to record positive dynamics.

Euromonitor International's Deodorants in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Deodorants in Russia
DEODORANTS IN RUSSIA
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2007-2012
Table 2 Sales of Deodorants by Category: % Value Growth 2007-2012
Table 3 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
Table 4 Deodorants NBO Company Shares by Value 2008-2012
Table 5 Deodorants LBN Brand Shares by Value 2009-2012
Table 6 Deodorants Premium LBN Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Deodorants by Category: Value 2012-2017
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
Table 9 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017
Avon Products Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 1 Avon Products ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Avon Products ZAO: Competitive Position 2012
Faberlic Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 3 Faberlic OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Faberlic OAO: Competitive Position 2012
L'Oreal Russia in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 5 L'Oreal Russia: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 L'Oreal Russia: Competitive Position 2012
Oriflame Cosmetics Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 7 Oriflame Cosmetics ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Oriflame Cosmetics ZAO: Competitive Position 2012
Schwarzkopf and Henkel Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 9 Schwarzkopf and Henkel ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Schwarzkopf and Henkel ZAO: Competitive Position 2012
Executive Summary
Russian Economy Is Growing But at A Slower Rate
Premium Segment Products Continue To Expand in the Russian Market
Internet-savvy Russians Buy Products With Natural Origin and Avoid Products With Health-damaging Ingredients
Russian Retail Landscape Sees Further Rapid Development Towards Store-based Chains
Higher Competition and Wto Membership Should Put Downward Pressure on Prices
Key Trends and Developments
Macroeconomic Situation Remains Promising in Russia
Consumers Desire Special Positioning Even Within Mass Products
Evolution of Prestige Brands Continues
Retailing Environment Becomes More and More Civilised
Direct Selling of Beauty Products Continues To Struggle
Rural Vs Urban Key Trends and Developments
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 12 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 14 Sales of Beauty and Personal Care by City: Value 2007-2012
Table 15 Sales of Beauty and Personal Care by City: % Value Growth 2007-2012
Table 16 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 17 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 18 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 20 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Table 26 Forecast Sales of Beauty and Personal Care by City: Value 2012-2017
Table 27 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2012-2017
Sources
Summary 11 Research Sources












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