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Fragrance

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Table of Contents

  • Publication date: August 2013
  • Report size: 41 pages
Keywords : deodorant, Deodorant Stick, deodorant wipe, stick deodorant

This resulted in increased consumption of personal care products, including deodorants. Deodorants demonstrated strong 11% current value growth to reach RUB16.1 billion in 2010. However, growth was slower compared with the previous year. During the economic downturn the category demonstrated 13% current value growth, mainly due to being a cheaper alternative to fragrances. The strong double-digit increase over from 2009 to 2010 added RUB3.3......

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