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Dishwashing in Austria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

With growing awareness about the importance of the protection of the environment and thus the importance of sustainable living, many consumers in Austria aim to own a dishwasher seeing it as a necessary appliance at home that is both environmentally friendly and cost effective. Consequently, the penetration rate of dishwashers reached 84% in 2015 (up from 79% in 2010), according to Euromonitor International. This benefited the sales of dishwashing, especially products like automatic dishwashing...

Euromonitor International's Dishwashing in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Austria
DISHWASHING IN AUSTRIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Claro Products GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 Claro Products GmbH: Key Facts
Summary 2 Claro Products GmbH: Operational Indicators
Competitive Positioning
Summary 3 Claro Products GmbH: Competitive Position 2015
Dm-drogerie Markt GmbH and Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 4 dm-Drogerie Markt GmbH and Co KG: Key Facts
Summary 5 dm-Drogerie Markt GmbH and Co KG: Operational Indicators
Internet Strategy
Summary 6 dm-Drogerie Markt GmbH and Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 7 dm-Drogerie Markt GmbH and Co KG: Private Label Portfolio
Competitive Positioning
Summary 8 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2015
Henkel Central and Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 9 Henkel Central and Eastern Europe GmbH: Key Facts
Summary 10 Henkel Central and Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 11 Henkel Central and Eastern Europe GmbH: Competitive Position 2015
Hofer Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 12 Hofer KG: Key Facts
Summary 13 Hofer KG: Operational Indicators
Production
Private Label
Summary 14 Hofer KG: Private Label Portfolio
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 15 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 16 Reckitt Benckiser Austria GmbH: Competitive Position 2015
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 17 Research Sources












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