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Dishwashing in Denmark

  • January 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

The addressing of allergy concerns was a key driver of value growth in dishwashing in 2016. Consumer allergy awareness is high to the extent that they actively seek products claiming allergy-free/sensitive for skin properties.

Euromonitor International’s Dishwashing in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Denmark
DISHWASHING IN DENMARK
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Matas A/S: Key Facts
Summary 2 Matas A/S: Operational Indicators
Company Background
Private Label
Summary 3 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 4 Matas A/S: Competitive Position 2016
Procter and Gamble Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 5 Procter and Gamble Danmark A/S: Key Facts
Summary 6 Procter and Gamble Danmark A/S: Operational Indicators
Competitive Positioning
Summary 7 Procter and Gamble Danmark A/S: Competitive Position 2016
Reckitt Benckiser (scandinavia) A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 9 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
Summary 10 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 11 Unilever Danmark A/S: Key Facts
Summary 12 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 13 Unilever Danmark A/S: Competitive Position 2016
Executive Summary
Home Care in Denmark Records Stable Value Growth
Removing the Chore From Cleaning
Multinationals Dominate
Grocery Retailers Is Dominant Distribution Channel
Low Value Growth Predicted for Home Care
Key Trends and Developments
Demand for Internet Retailing Is Booming
Single-person Households Dominate
Parallel Imports Make Inroads
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 14 Research Sources












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