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Dishwashing in Kenya

  • January 2016
  • -
  • Euromonitor International
  • -
  • 13 pages

The rapid expansion of modern retail outlets in Kenya, especially in urban residential areas, as well as the growth of the middle-classes with high disposable incomes, promoted value and volume sales in dishwashing in 2015. These products are solely distributed through modern retail outlets, and target the upper- and middle-classes. Moreover, increased availability of smaller, more affordable units in stores provided a wide variety of products from which consumers could choose.

Euromonitor International’s Dishwashing in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Kenya
DISHWASHING IN KENYA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Executive Summary
Growth in Home Care Revenues Slows in 2015
Increased Marketing Activities Continue To Drive Sales
International Firms Lead Home Care in 2015
Supermarkets Remains the Most Popular Distribution Channel
Strong Growth Expected Over the Forecast Period
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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