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Dishwashing in Nigeria

  • January 2017
  • -
  • Euromonitor International
  • -
  • 18 pages

Hand dishwashing faced growing competition from lower-priced alternatives towards the end of the review period, due to rising economic uncertainty and high inflation. Many brands in bar detergents and hand wash detergents are notably positioned as multifunctional and as suitable for washing dishes. Many consumers notably prefer bar detergents, not only due to these products’ low price but also due to their compact nature.

Euromonitor International’s Dishwashing in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Nigeria
DISHWASHING IN NIGERIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Unilever Nigeria Plc in Home Care (nigeria)
Strategic Direction
Key Facts
Summary 1 Unilever Nigeria Plc: Key Facts
Summary 2 Unilever Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 Unilever Nigeria Plc: Competitive Position 2016
Executive Summary
Double-digit Current Value Growth Solely Due To Inflation in 2016
Consumers Shift To Affordable Multifunctional Products
Shares Shaken Up As Consumers Trade Down
Economy Distribution Channels Attract Price-sensitive Consumers
Sluggish Forecast Period Growth Due To Economic Uncertainty
Key Trends and Developments
Growing Price-sensitivity Due To Economic Downturn and High Inflation
Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
Counterfeits and Informal Retailing Pose Growing Challenge
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 Sales of Home Care by Region: Value 2011-2016
Table 12 Sales of Home Care by Region: % Value Growth 2011-2016
Table 13 NBO Company Shares of Home Care: % Value 2012-2016
Table 14 LBN Brand Shares of Home Care: % Value 2013-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

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