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Dog Food in Greece

  • May 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Sales are not anticipated to recover in 2016 as the situation within the country is still volatile both in the economic and political landscape, with consumer confidence remaining very low as a result. In this context dog food is estimated to decline further, by 4% in current value terms and by 2% in retail volume terms. The category is only expected to see a slight improvement in comparison to its performance in 2015.

Euromonitor International’s Dog Food in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dog Food in Greece
DOG FOOD IN GREECE
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2011-2016
Table 2 Dog Population 2011-2016
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 1 Dog Food by Price Band 2016
Table 4 Sales of Dog Food by Category: Volume 2011-2016
Table 5 Sales of Dog Food by Category: Value 2011-2016
Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Kompa Ltd in Pet Care (greece)
Strategic Direction
Key Facts
Summary 2 Kompa Ltd: Key Facts
Competitive Positioning
Summary 3 Kompa Ltd: Competitive Position 2015
Leading Paws Ltd in Pet Care (greece)
Strategic Direction
Key Facts
Summary 4 Leading Paws Ltd: Key Facts
Summary 5 Leading Paws Ltd: Operational Indicators
Competitive Positioning
Summary 6 Leading Paws Ltd: Competitive Position 2015
Pet City SA in Pet Care (greece)
Strategic Direction
Key Facts
Summary 7 Pet City SA: Key Facts
Summary 8 Pet City SA: Operational Indicators
Internet Strategy
Company Background
Chart 1 Pet City SA: Pet City in Athens
Private Label
Summary 9 Pet City SA: Private Label Portfolio
Competitive Positioning
Summary 10 Pet City SA: Competitive Position 2015
Pet Line SA in Pet Care (greece)
Strategic Direction
Key Facts
Summary 11 Pet Line SA: Key Facts
Summary 12 Pet Line SA: Operational Indicators
Competitive Positioning
Summary 13 Pet line SA: Competitive Position 2015
Executive Summary
Sales of Pet Care Decline in 2016
Political and Economic Developments Shape Consumer Behaviour
Capital Controls Result in Changes in the Competitive Landscape
Internet Sales Are Gathering Pace
Forecasts Remain Gloomy for Pet Care
Key Trends and Developments
Socioeconomic Developments Take Their Toll on Pet Care Sales
Capital Controls Result in Changes To the Competitive Landscape
Changes in Pet Ownership Patterns Are Evidenced
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 14 Research Sources












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ref:plp2016

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