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Fragrances in Finland

  • April 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

After two years of negative growth, sales of fragrances in Finland became positive in 2015. This had a lot to do with very high manufacturer engagement. Regardless of the bleak economic outlook, major companies launched new fragrances in both the mass and premium categories. These newly launched brands were accompanied with substantial marketing campaigns, including print, online, TV, social media and in-store marketing. In the mass category, fragrances endorsed by sportsmen and artists were...

Euromonitor International's Fragrances in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fragrances in Finland
FRAGRANCES IN FINLAND
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2010-2015
Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Bodim Port Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 1 Bodim Port Oy: Key Facts
Summary 2 Bodim Port Oy: Operational Indicators
Company Background
Chart 1 Bodim Port Oy: The Body Shop in Hyvinkää
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Bodim Port Oy: Competitive Position 2015
Executive Summary
Bleak Economic Situation Restrains Sales Growth Within Beauty and Personal Care
Movement Within and Between Price Bands
Fierce Competition Benefits Biggest Players
Convenient Multipurpose Products Record Good Sales
Growth During Start of Forecast Period To Be Affected by Poor Economic Outlook
Key Trends and Developments
Poor Economic Growth Affects Beauty and Personal Care Sales
Pharmacy Channel Offers Opportunities in Beauty and Personal Care in Finland
Product Category Boundaries Blurring Within Beauty and Personal Care
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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ref:plp2016

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