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Hair Care in Belarus

  • April 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

The economic slowdown was the major factor affecting hair care in 2015. Products in this category are perceived as essential, which allowed it to maintain a strong performance in volume terms. At the same time, consumers appeared to be willing to shift towards cheaper options in hair care, which affected the potential development of value sales. As a result, the previous trend of consumers searching for higher-quality natural products became much weaker in 2015.

Euromonitor International's Hair Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Belarus
HAIR CARE IN BELARUS
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 7 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Belita Sp Ooo - Viteks Zao in Beauty and Personal Care (belarus)
Strategic Direction
Key Facts
Summary 1 Belita SP OOO - Viteks ZAO: Key Facts
Competitive Positioning
Summary 2 Belita SP OOO - Viteks ZAO: Competitive Position 2015
Modum-nasha Kosmetika Pkf Soao in Beauty and Personal Care (belarus)
Strategic Direction
Key Facts
Summary 3 Modum-Nasha Kosmetika PKF SOAO: Key Facts
Competitive Positioning
Summary 4 Modum-Nasha Kosmetika PKF SOAO: Competitive Position 2015
Executive Summary
Economic Slowdown and Declining Purchasing Power Lead To Slower Growth in 2015
Domestic Players Benefit From Consumers Trading Down
Procter and Gamble Maintains Its Lead in Beauty and Personal Care
Better Value for Money Is Observed Within New Products
A Slowdown in Value Growth Is Expected in the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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ref:plp2016

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