Table of Contents
The economic slowdown was the major factor affecting hair care in 2015. Products in this category are perceived as essential, which allowed it to maintain a strong performance in volume terms. At the same time, consumers appeared to be willing to shift towards cheaper options in hair care, which affected the potential development of value sales. As a result, the previous trend of consumers searching for higher-quality natural products became much weaker in 2015.
Euromonitor International's Hair Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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