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Incontinence in Germany

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

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Major trends within sanitary protection in 2015 were products for light incontinence and gender-specific products. Many women do not see themselves as suffering from incontinence, and are therefore hesitant to buy regular incontinence products. To approach these women, products for very light incontinence have been created which are similar to pantyliners, which makes women more confident buying these products. Furthermore, incontinence shows the potential for gender-specific products. As men’s...

Euromonitor International’ s Incontinence in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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