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Incontinence in Germany

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Major trends within sanitary protection in 2015 were products for light incontinence and gender-specific products. Many women do not see themselves as suffering from incontinence, and are therefore hesitant to buy regular incontinence products. To approach these women, products for very light incontinence have been created which are similar to pantyliners, which makes women more confident buying these products. Furthermore, incontinence shows the potential for gender-specific products. As men’s...

Euromonitor International’ s Incontinence in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Incontinence in Germany
INCONTINENCE IN GERMANY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Summary 1 Reimbursement/Prescription Incontinence Value Sales: 2015
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2010-2015
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Kimberly-Clark GmbH in Tissue and Hygiene (germany)
Strategic Direction
Key Facts
Summary 2 Kimberly-Clark GmbH: Key Facts
Competitive Positioning
Summary 3 Kimberly-Clark GmbH: Competitive Position 2015
SCA Hygiene Products Se in Tissue and Hygiene (germany)
Strategic Direction
Key Facts
Summary 4 SCA Hygiene Products SE: Key Facts
Summary 5 SCA Hygiene Products SE: Operational Indicators
Competitive Positioning
Summary 6 SCA Hygiene Products SE: Competitive Position 2015
Executive Summary
Multiple Growth Drivers in Tissue and Hygiene in 2015
Incontinence Sees Strongly Rising Sales
Premiumisation Offers Opportunities for Differentiation
Discounters Loses Share
Ageing Society Shapes the Tissue and Hygiene Market
Key Trends and Developments
Demographic Changes Keep Shaping the Market
Growing Wealth Is Reflected in the Tissue and Hygiene Market
Germans Spend More Time Outside Their Homes
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources

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