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Mobile Sales Force Automation Insight

  • December 2014
  • 57 pages
  • Frost & Sullivan
Report ID: 2587121

Summary

Table of Contents

2014 Feedback from North American Businesses

This market insight examines the preferences and plans of North American businesses regarding mobilized sales force automation (SFA) applications. In June 2014, Frost & Sullivan surveyed mobility purchase decision-makers in Canada and in U.S. business sectors. Their responses regarding deployment plans, business impacts, preferred partners, and so on provided a comprehensive snapshot of current mobile SFA demand.

Key Findings
- The burgeoning popularity of mobilized sales force automation (SFA) solutions is consistent with the overall growth trend taking place in North America’s larger mobile worker applications market. Over half of 2014 surveyed businesses report having deployed mobile SFA to at least some degree, with another percent of companies planning to introduce this solution within the next three years.
- Canada lags the U.S. on mobile SFA adoption, and those who have purchased aren’t quite as intensely satisfied with their mobilized SFA solutions. This more subdued reaction may be a result of a generally weaker promotional effort around mobile worker software applications in Canada, signaling a need for vendors to do more educating regarding potential mobile SFA benefits.
- Overall, small and mid-sized businesses (SMB) in North America have reacted positively to the mobilized SFA opportunity, however, larger enterprises are even more enthusiastic. Actual adoption barriers are telling, with Enterprises more concerned about data security and SMBs worried about their lack of both internal expertise and the resources to properly deploy, manage and maintain a mobile SFA effort.
- Over half of current mobile SFA users intend to expand their deployments within the year, signaling a need for vendors and channels to maintain a close and proactive post-sales relationship with their customers.

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