Kitchen Towels Market Overview in Netherlands

• Publication date: July 2010

The usage of kitchen towels is being extended to other areas in the household and the product is fast turning into an all-purpose household paper. In line with this trend, leading industry players reorganised their product portfolios and extended their product ranges in 2009. Manufacturers are targeting the growing trend of using kitchen towels in the garage and garden as well as an alternative to paper serviettes and tissues. However, the tradit...

The usage of kitchen towels is being extended to other areas in the household and the product is fast turning into an all-purpose household paper. In line with this trend, leading industry players reorganised their product portfolios and extended their product ranges in 2009. Manufacturers are targeting the growing trend of using kitchen towels in the garage and garden as well as an alternative to paper serviettes and tissues. However, the traditional, washable dishcloth is still very popular in the...

Euromonitor International's Kitchen Towels in Netherlands report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Houseware Industry in Netherlands

Kitchen Towels in the Netherlands

July 2010
List of Contents and Tables
Executive Summary
Price Increases Translate Into Stronger Value Growth in 2009
Kitchen Towels the Most Dynamic
Private Label Remains King
Supermarkets/hypermarkets Maintain Undisputed Lead
Modest Growth on the Horizon
Key Trends and Developments
Tissue and Hygiene Products Not Badly Hurt by the Recession
Impact of Ageing Population Slightly Cushioned by Immigration
Private Label Strengthens Its Grip But There Are Signs of Polarisation
Internet Retailing Shows Promise
More Value-added Innovations To Challenge Private Label Dominance
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Bolton Nederland BV
Strategic Direction
Key Facts
Summary 2 Bolton Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bolton Nederland BV: Competitive Position 2009
Melitta & Duni Vof
Strategic Direction
Key Facts
Summary 4 Melitta & Duni VOF: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Melitta & Duni VOF: Competitive Position 2009
Naty Ab
Strategic Direction
Key Facts
Summary 6 Naty AB: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Naty AB: Competitive Position 2009
Ontex NV
Strategic Direction
Key Facts
Summary 8 Ontex NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Ontex NV: Competitive Position 2009
Spontex BV
Strategic Direction
Key Facts
Summary 10 Spontex BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Spontex BV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 18 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 19 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 20 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014