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Laundry Care in Uruguay

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Although at a slower pace than in previous years, the purchasing power of Uruguayan consumers increased in real terms during 2015, allowing them to opt for value-added laundry detergents, especially in the large standard power detergents category. More detergents that include fabric softeners, stain removers or are specifically for white (or black) clothes have become available over the review period and boosted both laundry detergents and overall value sales.

Euromonitor International’ s Laundry Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Uruguay
LAUNDRY CARE IN URUGUAY
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Carrau and Cia SA in Home Care (uruguay)
Strategic Direction
Key Facts
Summary 1 Carrau and Cía SA: Key Facts
Competitive Positioning
Summary 2 Carrau and Cía SA: Competitive Position 2015
Electroquímica SA in Home Care (uruguay)
Strategic Direction
Key Facts
Summary 3 Electroquímica SA: Key Facts
Competitive Positioning
Summary 4 Electroquímica SA: Competitive Position 2015
Vessena SA in Home Care (uruguay)
Strategic Direction
Key Facts
Summary 5 Vessena SA: Key Facts
Competitive Positioning
Summary 6 Vessena SA: Competitive Position 2015
Executive Summary
Home Care Value Sales With the Best Performance of the Review Period
Price Increases Boost Value Sales in Most Categories
Unilever Del Uruguay SA Continues To Lead Home Care
Modern Grocery Retailers Maintain An Edge Over Traditional Stores
Minimum Growth Ahead
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources

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