Men%s Grooming Market Analysis in Russia

  • August 2013
  • -
  • Euromonitor International
  • -
  • 49 pages

Men’s grooming, being a rather novel category in Russia, suffered a sales decline during the recession in the country. Russian men considered men’s toiletries less essential and were ready to give them up when their income decreased. In 2010 the popularity of men-specific products was gradually returning. Manufacturers were putting a lot of effort into enticing men to think about the importance of products designed specifically for male use. 2010 saw sales increase 7% in current value terms to...

Euromonitor International's Men's Grooming in Russia report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 , allowing you to identify the segments driving growth. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Men's Grooming industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Men's Grooming in Russia

June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Body Shavers by Type: % Value Analysis from 2005 to 2010
Data table 2 Sales of Men's Grooming by Segment : Value from 2005 to 2010
Data table 3 Sales of Men's Grooming by Segment : % Value Growth from 2005 to 2010
Data table 4 Sales of Men's Razors and Blades by Type: % Value Breakdown from 2006 to 2010
Data table 5 Men's Grooming Market Shares from 2006 to 2010
Data table 6 Men's Grooming Brand Shares by GBN from 2007 to 2010
Data table 7 Men's Razors and Blades Brand Shares by GBN from 2007 to 2010
Data table 8 Projection Sales of Men's Grooming by Segment : Value from 2010 to 2015
Data table 9 Projection Sales of Men's Grooming by Segment : % Value Growth from 2010 to 2015
Faberlic Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 1 Faberlic OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Faberlic OAO: Competitive Position 2010
Kalina Concern Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 3 Kalina Concern OAO: Key Facts
Summary 4 Kalina Concern OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Kalina Concern OAO: Competitive Position 2010
Nevskaya Kosmetika Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 6 Nevskaya Kosmetika ZAO: Key Facts
Summary 7 Nevskaya Kosmetika ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Nevskaya Kosmetika ZAO: Competitive Position 2010
Svoboda Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 9 Svoboda OAO: Key Facts
Summary 10 Svoboda OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Svoboda OAO: Competitive Position 2010
Executive Summary
Healthy Value Growth on Post-recessionary Industry
Economic Expansion Drives Up Consumer Spend
Direct Selling Does Not Meet Expectations
Non-direct Channels Enjoy Recovery
Russian Beauty and Personal Care Environment Well-placed for Further Growth
Key Trends and Developments
Economic Expansion Positively Affects Sales of Beauty and Personal Care
Consumers Return To Products They Gave Up During the Downturn
Direct Sellers Lose Battle Against Beauty Specialist Retailers
Hot Summer Has Positive Impact on Sales of Personal Care Products
New Legislation Leads To Industry Turbulence
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Data table 10 Sales of Beauty and Personal Care by Segment : Value from 2005 to 2010
Data table 11 Sales of Beauty and Personal Care by Segment : % Value Growth from 2005 to 2010
Data table 12 Sales of Premium Cosmetics by Segment : Value from 2005 to 2010
Data table 13 Sales of Premium Cosmetics by Segment : % Value Growth from 2005 to 2010
Data table 14 Sales of Beauty and Personal Care by City: Value from 2005 to 2010
Data table 15 Sales of Beauty and Personal Care by City: % Value Growth from 2005 to 2010
Data table 16 Beauty and Personal Care Market Shares by NBO from 2006 to 2010
Data table 17 Beauty and Personal Care Market Shares by GBO from 2006 to 2010
Data table 18 Beauty and Personal Care Brand Shares by GBN from 2007 to 2010
Data table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis from 2005 to 2010
Data table 20 Sales of Beauty and Personal Care by Segment and by Distribution Format: % Analysis 2010
Data table 21 Projection Sales of Beauty and Personal Care by Segment : Value from 2010 to 2015
Data table 22 Projection Sales of Beauty and Personal Care by Segment : % Value Growth from 2010 to 2015
Data table 23 Projection Sales of Premium Cosmetics by Segment : Value from 2010 to 2015
Data table 24 Projection Sales of Premium Cosmetics by Segment : % Value Growth from 2010 to 2015
Data table 25 Projection Sales of Beauty and Personal Care by City: Value from 2010 to 2015
Data table 26 Projection Sales of Beauty and Personal Care by City: % Value Growth from 2010 to 2015
Definitions
Summary 12 Research Sources

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