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Men’s Grooming in Sweden

  • June 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

The beauty and personal care market has reached a point where every major manufacturer is offering particular men´s grooming in some form. Companies are slowly and timidly adapting to this tendency as it is new terrain and since men largely have an entirely different stance towards beauty products than women, companies are unsure how to proceed. Nevertheless, some retailers feature shelves specifically dedicated to men and have accumulated insight on how to target this consumer group and shoppin...

Euromonitor International’s Men’s Grooming in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men’s Fragrances, Men’s Shaving, Men’s Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men’s Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men’s Grooming in Sweden
MEN'S GROOMING IN SWEDEN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AB: Key Facts
Summary 2 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf AB: Competitive Position 2015
L'Oreal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 4 L'Oreal Sverige AB: Key Facts
Summary 5 L'Oreal Sverige AB: Operational Indicators
Competitive Positioning
Summary 6 L'Oreal Sverige AB: Competitive Position 2015
Orkla Group in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 7 Orkla Group: Key Facts
Summary 8 Orkla Group: Operational Indicators
Competitive Positioning
Summary 9 Orkla Group: Competitive Position 2015
Executive Summary
Slowdown in 2015 After Growth Spike in 2014
Specialisation of Products Continues
Apparel Retailers and Private Label Cosmetics Enter Market
Multifunctionality Key To Convincing Consumers To Try New Products
Premium and Ecological Products Continue To Grow
Key Trends and Developments
Eco-friendly Products Still on the Rise - But Not To Save the Environment
Selfie Culture Boosts Cosmetics
Individuality on the Rise in Fragrances
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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