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Given the increasing prevalence of expensive household goods, cars and consumer electronics, insurance has become an unavoidable and often necessary cost in modern life. Mobile phones, and smartphones in particular are no exception to this trend.

Most major wireless carriers, insurance specialists, device OEMs, retailers and even banks now offer insurance plans that cover theft, loss, malfunctions and damage of mobile phones. Many policies now also integrate enhanced technical support and additional protection features such as data backup facilities, allowing users to securely backup their phone data online.

SNS Research estimates that the global mobile phone insurance market is expected for account for nearly $31 Billion in revenue by the end of 2015. The market is further expected to grow at a CAGR of nearly 10% over the next five years, eventually accounting for over $48 Billion in revenue by the end of 2020.

The "Mobile Phone Insurance Ecosystem: 2015 – 2020 - Opportunities, Challenges, Strategies & Forecasts" report presents an in-depth assessment of the mobile phone insurance ecosystem including market drivers, challenges, opportunities, value chain, future roadmap, case studies, ecosystem player profiles and strategies. The report also presents market size forecasts from 2015 through to 2020. The forecasts are segmented for 6 regional and 64 country level markets.

The report comes with an associated Excel datasheet suite covering quantitative data from all numeric forecasts presented in the report.

Table Of Contents

The Mobile Phone Insurance Ecosystem: 2015 - 2020 Opportunities, Challenges, Strategies and Forecasts
Table of Contents
1 Chapter 1: Introduction 10
1.1 Executive Summary 10
1.2 Topics Covered 11
1.3 Historical Revenue and Forecast Segmentation 11
1.4 Key Questions Answered 12
1.5 Key Findings 12
1.6 Methodology 13
1.7 Target Audience 14
1.8 Companies and Organizations Mentioned 15
2 Chapter 2: An Overview of Mobile Phone Insurance 17
2.1 The Role of Insurance in Our Daily Lives 17
2.2 Why Have Mobile Phone Insurance? 18
2.3 What Risks Are Typically Covered? 19
2.3.1 Accidental, Malicious or Liquid Damage 19
2.3.2 Electrical or Mechanical Breakdown 19
2.3.3 Theft or Loss 19
2.3.4 Unauthorized Calls and Usage 19
2.3.5 Data Backup Facilities 19
2.3.6 Overseas Cover 20
2.3.7 Accessories 20
2.3.8 Others 20
2.4 Distribution Channels for Insurance Plans 20
2.4.1 Wireless Carrier Branded 20
2.4.2 OEM-Provided 21
2.4.3 Associated with Bank Accounts 21
2.4.4 Retailers 21
2.4.5 Other Direct-to-Consumer 21
2.5 Market Drivers 21
2.5.1 Growing Penetration of Smartphones 21
2.5.2 BYOD: Perfect Candidates for Insurance 22
2.5.3 Reducing Service Disruption 22
2.5.4 Proliferation of Large Screen Devices 22
2.5.5 Packaged Policies 22
2.5.6 Strong Support of Tier 1 Wireless Carriers 23
2.5.7 Growth of Mobile Payments: Creating New Opportunities for Insurance 23
2.6 Market Barriers 23
2.6.1 Consumer Disbelief in Insurance 23
2.6.2 Unclear Terms and Conditions 24
2.6.3 Fraud 24
2.6.4 Slow and Unfair Claims Handling 24
2.6.5 Time Limitation to Purchase Policy 24
3 Chapter 3: Value Chain and Future Roadmap 25
3.1 Value Chain 25
3.1.1 Wireless Carriers 25
3.1.2 Mobile Device OEMs 26
3.1.3 Banks 26
3.1.4 Retailers 26
3.1.5 Underwriters and Insurance Administrators 26
3.2 Future Roadmap: 2015 - 2020 27
3.2.1 2013 - 2015: The Rise of Shared Plans with Home, Travel and Bank/Card Insurance 27
3.2.2 2015 - 2017: Integration of Other Connected Devices 28
3.2.3 2017 - 2020: Growing Proliferation in Developing Economies 28
4 Chapter 4: Case Studies 29
4.1 Telefónica Insurance: A Wireless Carrier Owned Insurance Company 29
4.2 Asurion: Dominance in North America 29
4.3 eSecuritel: Increasing Insurance Revenue for a Rural Carrier 30
4.4 MTN: Innovating Insurance Programs in Africa 30
4.5 Microsoft: Alliances with Local Insurance Regulators 31
4.6 NTT DoCoMo: Pioneering Mobile Phone Insurance in Japan 32
5 Chapter 5: Key Market Players 33
5.1 ACE European Group 33
5.2 Allianz Insurance 33
5.3 AmTrust International Underwriters 34
5.4 Assurant 35
5.5 Asurion 36
5.6 Aviva 37
5.7 Brightstar Corporation (eSecuritel) 38
5.8 Carphone Warehouse 39
5.9 Geek Squad 40
5.10 GoCare Warranty Group 40
5.11 Hollard Group 41
5.12 iQmetrix 41
5.13 Liberty Mutual Insurance Group 42
5.14 Mobile Rhino (Stuckey and Company) 42
5.15 NIA (New India Assurance) 43
5.16 NQ Mobile 44
5.17 Pier Insurance Managed Services 45
5.18 ProtectCELL 45
5.19 Protect Your Bubble 46
5.20 SPB 47
5.21 Safeware 48
5.22 SquareTrade 48
5.23 Supercover Insurance 49
5.24 Telefónica Insurance 50
6 Chapter 6: Market Analysis and Forecasts 51
6.1 Global Mobile Phone Insurance Revenue: 2015 - 2020 51
6.2 Regional Segmentation 52
6.3 Asia Pacific 53
6.3.1 Australia 54
6.3.2 China 54
6.3.3 Hong Kong 55
6.3.4 India 55
6.3.5 Indonesia 56
6.3.6 Japan 56
6.3.7 South Korea 57
6.3.8 Malaysia 57
6.3.9 New Zealand 58
6.3.10 Pakistan 58
6.3.11 Philippines 59
6.3.12 Singapore 59
6.3.13 Taiwan 60
6.3.14 Thailand 60
6.3.15 Vietnam 61
6.3.16 Rest of Asia Pacific 61
6.4 Eastern Europe 62
6.4.1 Bulgaria 63
6.4.2 Croatia 63
6.4.3 Czech Republic 64
6.4.4 Hungary 64
6.4.5 Lithuania 65
6.4.6 Poland 65
6.4.7 Romania 66
6.4.8 Russia 66
6.4.9 Slovak Republic 67
6.4.10 Ukraine 67
6.4.11 Rest of Eastern Europe 68
6.5 Latin and Central America 69
6.5.1 Argentina 70
6.5.2 Bolivia 70
6.5.3 Brazil 71
6.5.4 Chile 71
6.5.5 Colombia 72
6.5.6 Ecuador 72
6.5.7 Mexico 73
6.5.8 Paraguay 73
6.5.9 Peru 74
6.5.10 Uruguay 74
6.5.11 Venezuela 75
6.5.12 Rest of Latin and Central America 75
6.6 Middle East and Africa 76
6.6.1 Algeria 77
6.6.2 Egypt 77
6.6.3 Iran 78
6.6.4 Iraq 78
6.6.5 Israel 79
6.6.6 Kenya 79
6.6.7 Morocco 80
6.6.8 Nigeria 80
6.6.9 Saudi Arabia 81
6.6.10 South Africa 81
6.6.11 Sudan 82
6.6.12 Tanzania 82
6.6.13 Tunisia 83
6.6.14 Rest of the Middle East 83
6.6.15 Rest of Africa 84
6.7 North America 85
6.7.1 Canada 86
6.7.2 USA 86
6.8 Western Europe 87
6.8.1 Austria 88
6.8.2 Belgium 88
6.8.3 France 89
6.8.4 Germany 89
6.8.5 Greece 90
6.8.6 Ireland 90
6.8.7 Italy 91
6.8.8 Netherlands 91
6.8.9 Portugal 92
6.8.10 Spain 92
6.8.11 Sweden 93
6.8.12 Turkey 93
6.8.13 UK 94
6.8.14 Rest of Western Europe 94
7 Chapter 7: Conclusion and Strategic Recommendations 95
7.1 Why is the Market Poised to Grow? 95
7.2 How Does Insurance Impact Wireless Carriers? 95
7.3 Are Carrier Branded Plans Better Than Shared Plans (Home, Travel and Bank Insurance)? 96
7.4 How Does the Brand of the Mobile Device Relate to the Consumer Adoption of Insurance? 96
7.5 Are Contract Mobile Customers More Likely to Adopt Insurance? 96
7.6 Key Trends Regarding Consumers' Purchase of Mobile Device Insurance 97
7.7 Need for a Wider Range of Cover Options 97
7.8 What is the Average Price of Device Insurance? 97
7.9 How is Insuring Affecting Mobile Phone Designs? 98
7.10 Product Design and Governance: Key to Success 98
7.11 Wireless Carrier Owned Insurance Groups: The Answer for Coordinated Insurance Offerings 98
7.12 Integrated Solutions to Lead the Market 99
7.13 Strategic Recommendations 99
7.13.1 Recommendations for Wireless Carriers 99
7.13.2 Recommendations for Mobile Device OEMs 100
7.13.3 Recommendations for Retailers and Banks 100
7.13.4 Recommendations for Underwriters and Insurance Administrators 100

List of Figures
Figure 1: Smartphone Installed Base by Region: 2011 - 2020 (Millions) 18
Figure 2: Mobile Phone Insurance Value Chain 25
Figure 3: Mobile Phone Insurance Industry Roadmap 27
Figure 4: Mobile Phone Claim Processing Lifecycle 32
Figure 5: Global Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 51
Figure 6: Mobile Phone Insurance Revenue by Region: 2011 - 2020 ($ Million) 52
Figure 7: Asia Pacific Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 53
Figure 8: Asia Pacific Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 53
Figure 9: Australia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 54
Figure 10: China Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 54
Figure 11: Hong Kong Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 55
Figure 12: India Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 55
Figure 13: Indonesia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 56
Figure 14: Japan Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 56
Figure 15: South Korea Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 57
Figure 16: Malaysia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 57
Figure 17: New Zealand Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 58
Figure 18: Pakistan Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 58
Figure 19: Philippines Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 59
Figure 20: Singapore Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 59
Figure 21: Taiwan Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 60
Figure 22: Thailand Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 60
Figure 23: Vietnam Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 61
Figure 24: Rest of Asia Pacific Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 61
Figure 25: Eastern Europe Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 62
Figure 26: Eastern Europe Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 62
Figure 27: Bulgaria Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 63
Figure 28: Croatia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 63
Figure 29: Czech Republic Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 64
Figure 30: Hungary Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 64
Figure 31: Lithuania Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 65
Figure 32: Poland Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 65
Figure 33: Romania Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 66
Figure 34: Russia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 66
Figure 35: Slovak Republic Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 67
Figure 36: Ukraine Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 67
Figure 37: Rest of Eastern Europe Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 68
Figure 38: Latin and Central America Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 69
Figure 39: Latin and Central America Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 69
Figure 40: Argentina Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 70
Figure 41: Bolivia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 70
Figure 42: Brazil Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 71
Figure 43: Chile Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 71
Figure 44: Colombia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 72
Figure 45: Ecuador Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 72
Figure 46: Mexico Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 73
Figure 47: Paraguay Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 73
Figure 48: Peru Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 74
Figure 49: Uruguay Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 74
Figure 50: Venezuela Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 75
Figure 51: Rest of Latin and Central America Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 75
Figure 52: Middle East and Africa Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 76
Figure 53: Middle East and Africa Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 76
Figure 54: Algeria Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 77
Figure 55: Egypt Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 77
Figure 56: Iran Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 78
Figure 57: Iraq Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 78
Figure 58: Israel Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 79
Figure 59: Kenya Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 79
Figure 60: Morocco Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 80
Figure 61: Nigeria Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 80
Figure 62: Saudi Arabia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 81
Figure 63: South Africa Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 81
Figure 64: Sudan Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 82
Figure 65: Tanzania Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 82
Figure 66: Tunisia Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 83
Figure 67: Rest of the Middle East Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 83
Figure 68: Rest of Africa Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 84
Figure 69: North America Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 85
Figure 70: North America Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 85
Figure 71: Canada Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 86
Figure 72: USA Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 86
Figure 73: Western Europe Mobile Phone Insurance Revenue: 2011 - 2020 ($ Million) 87
Figure 74: Western Europe Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 87
Figure 75: Austria Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 88
Figure 76: Belgium Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 88
Figure 77: France Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 89
Figure 78: Germany Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 89
Figure 79: Greece Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 90
Figure 80: Ireland Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 90
Figure 81: Italy Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 91
Figure 82: Netherlands Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 91
Figure 83: Portugal Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 92
Figure 84: Spain Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 92
Figure 85: Sweden Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 93
Figure 86: Turkey Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 93
Figure 87: UK Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 94
Figure 88: Rest of Western Europe Mobile Phone Insurance Revenue by Country: 2011 - 2020 ($ Million) 94

List of Companies Mentioned
A Wireless
ACE European Group
Allianz Insurance
AmTrust International Underwriters
Appalachian Wireless
Assurant
Asurion
ATandT
ATandT Mobility
Aviva
Best Buy
Brightstar Corporation
Carphone Warehouse
Diamond Wireless
EE
eSecuritel
First Direct
Fonesure
Fortegra
Geek Squad
GoCare Warranty Group
Hollard Group
HSBC Bank
iQmetrix
Liberty Mutual Insurance Group
Markerstudy
Microsoft
Mobile Rhino (Stuckey and Company)
MTN
NIA (New India Assurance)
Nokia
NQ Mobile
NTT DoCoMo
Pier Insurance Managed Services
Protect Your Bubble
ProtectCELL
Safeware
SPB
Sprint
SquareTrade
Supercover Insurance
Telefónica Group
Telefónica Insurance
The Allianz Group (Allianz SE)
T-Mobile
Verizon Communications
Verizon Wireless

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