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Wine in Denmark, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 49 pages

Total volume sales of wine declined by 1% to reach 141 million litres of wine in 2013. This is the second consecutive year where volume sales of wine declined, while at the beginning of the review period positive growth was evident. The new policy of tax increase on wine, introduced in January 2012, influenced the unit price increase in 2013. This had an impact on price-sensitive consumers to purchase less wine and more alcoholic drinks of other categories, such as spirits.

Euromonitor International's Wine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Wine in Denmark, Euromonitor International
WINE IN DENMARK

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2008-2013
Table 2 Sales of Wine by Category: Total Value 2008-2013
Table 3 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 18 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 22 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 23 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 24 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 31 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 32 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 33 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
Table 34 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 35 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 36 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 37 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 38 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 39 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 40 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018
Executive Summary
Light at the End of the Tunnel
Beer Is Revived Once More
Domestic Giants Continue To Dominate
the Strive for Everyday Luxury Boosts On-trade
Economic Stabilisation Leads To A Brighter Outlook
Key Trends and Developments
Alcohol Consumption Among Young People Is Declining
Cross-border Trade Is Growing
Table 43 Cross-border, Private Imports, Contraband and Parallel Trade in Denmark 2007-2012
Consumer Preference of Alcoholic Drinks Impacts Sales
Key New Product Launches
Table 44 Key New Product Developments Beer 2007-2013
Summary 1 Key New Product Developments 2013 Beer by Different ABV
Summary 2 Key New Product Developments 2013
Market Background
Legislation
Table 45 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 46 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 47 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 48 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 49 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 50 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 51 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 52 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 53 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 60 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources












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