Table of Contents
Total volume sales of wine declined by 1% to reach 141 million litres of wine in 2013. This is the second consecutive year where volume sales of wine declined, while at the beginning of the review period positive growth was evident. The new policy of tax increase on wine, introduced in January 2012, influenced the unit price increase in 2013. This had an impact on price-sensitive consumers to purchase less wine and more alcoholic drinks of other categories, such as spirits.
Euromonitor International's Wine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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