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Nappies/Diapers/Pants in Kenya

  • March 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

Nappies/diapers benefited from the widening availability of single-unit packs towards the end of the review period. These packs target low- to mid-income consumers who use nappies/diapers only at night or while travelling. Kimberly Fay's Huggies was notably strong in this area, with single-unit packs reportedly accounting for around 20% of the brand's volume sales in Kenya in 2014. However, these packs are also offered by many brands including leading brand Pampers from Proctor & Gamble and...

Euromonitor International's Nappies/Diapers/Pants in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Nappies/Diapers/Pants in Kenya
NAPPIES/DIAPERS/PANTS IN KENYA

March 2015

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2009-2014
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2011-2014
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Interconsumer Products Ltd in Tissue and Hygiene (kenya)
Strategic Direction
Key Facts
Summary 1 Interconsumer Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Interconsumer Products Ltd: Competitive Position 2014
Procter and Gamble Co, the in Tissue and Hygiene (kenya)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Co, The: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Procter and Gamble Co, The: Competitive Position 2014
Executive Summary
Expanding Mid-income Group Fuels Growth
Limited Interest in Most Product Areas
Leaders Lose Share As Competition Intensifies
Supermarkets and Hypermarkets Continue To Gain Share
Stronger Growth Ahead for Forecast Period
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources












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