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Oral Care in Russia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Consumers in Russia were increasingly concerned about their health, including oral care. This trend was especially strong among the younger generation. Consumers started to visit a dentist regularly, follow the professional advice given, and became more proactive and responsible with regard to oral care. However, due to economic recession, there was a strong downtrading trend within oral care, and consumers were responsive to promotions.

Euromonitor International's Oral Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Oral Care in Russia
ORAL CARE IN RUSSIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2010-2015
Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
Table 3 Sales of Toothbrushes by Category: Value 2010-2015
Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
Table 9 LBN Brand Shares of Toothpaste: % Value 2012-2015
Table 10 Forecast Sales of Oral Care by Category: Value 2015-2020
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Toothbrushes by Category: Value 2015-2020
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Oriflame Cosmetics Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 1 Oriflame Cosmetics ZAO: Key Facts
Summary 2 Oriflame Cosmetics ZAO: Operational Indicators
Competitive Positioning
Summary 3 Oriflame Cosmetics ZAO: Competitive Position 2015
Schwarzkopf and Henkel Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 4 Schwarzkopf and Henkel ZAO: Key Facts
Competitive Positioning
Summary 5 Schwarzkopf and Henkel ZAO: Competitive Position 2015
Executive Summary
Unit Price Hikes Boost Value Growth
Downtrading the Key Trend in 2015
Local Companies Strengthen Market Positions
Products With Added Extracts and Non-damaging Ingredients Show Intensified Development
Economic Uncertainty Threatens Further Development
Key Trends and Developments
Consumers Shift Towards Rational Choices
Shifts in Distribution - Discounts, Promo Activities, Social Media
Diversifying Age Segmentation
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 Sales of Beauty and Personal Care by City: Value 2010-2015
Table 19 Sales of Beauty and Personal Care by City: % Value Growth 2010-2015
Table 20 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 21 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 22 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 23 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 24 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 25 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 30 Forecast Sales of Beauty and Personal Care by City: Value 2015-2020
Table 31 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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