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Polishes in Denmark

  • January 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Polishes is a declining category, with its downward trajectory continuing in 2015. Fewer Danes are willing to purchase goods such as silverware, which require extensive polishing. This is seen as outdated and mostly for the older generation. Among young Danes, polishes are becoming increasingly unpopular.

Euromonitor International’s Polishes in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Denmark
POLISHES IN DENMARK
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Bräuner A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Bräuner A/S: Key Facts
Summary 2 Bräuner A/S: Operational Indicators
Competitive Positioning
Summary 3 Bräuner A/S: Competitive Position 2015
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Internet Strategy
Summary 6 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 7 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 8 Matas A/S: Competitive Position 2015
Executive Summary
Home Care Value Sales Decline in 2015
Allergy-friendly and Sustainability Trends Drive Home Care
Leading International Players Yet To Adapt To the Current Allergy-friendly and Sustainability Trends
Discounters Continue To Take Share From Supermarkets and Hypermarkets
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Sustainability and Allergy-friendly Trends Continue
Private Label Continues To Expand
Danish Consumers' Laundry Habits Are Slowly Changing
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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