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Polishes in Slovakia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Polishes remains a small category of home care in Slovakia; it accounted for €6million in sales at the end of the review period. Stronger growth potential for the category was not seen in 2015. Low promotion, few new product innovations and the fact that Slovak consumers do not perceive a need for polishes and often use surface care products instead explain the lack of popularity of polishes. For some consumers, the proper care of household furniture, floors and other items require different...

Euromonitor International’s Polishes in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Slovakia
POLISHES IN SLOVAKIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Dm-drogerie Markt Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt sro: Key Facts
Summary 2 dm-Drogerie Markt sro: Operational Indicators
Internet Strategy
Private Label
Summary 3 dm-Drogerie Markt sro: Private Label Portfolio
Henkel Slovensko Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 4 Henkel Slovensko spol sro: Key Facts
Summary 5 Henkel Slovensko spol sro: Operational Indicators
Competitive Positioning
Summary 6 Henkel Slovensko spol sro: Competitive Position 2015
Tatrachema Vd Trnava in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 7 Tatrachema vd Trnava: Key Facts
Summary 8 Tatrachema vd Trnava: Operational Indicators
Competitive Positioning
Summary 9 Tatrachema vd Trnava: Competitive Position 2015
Executive Summary
Home Care Maintains Stable Sales Growth in 2015
Innovation Does Not Have Only Positive Effects on Home Care´s Performance
Henkel Slovensko Is the Most Successful Company Within Home Care
No Clear Leader Amongst Distribution Channels Is Seen in 2015
Sales Growth of Home Care Is Predicted To Be Limited Over the Forecast Period
Key Trends and Developments
Private Label Within Home Care Begins To Struggle
Domestic Manufacturers Continue To Hold Weak Positions in the Country
More Concentrated Formulations of Specific Home Care Products Push the Sales Growth of Their Categories Down
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources












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