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Retailing in Finland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 162 pages

The Finnish economy suffered from its longest peace-time downturn in 150 years as GDP dropped for the fourth consecutive year in 2015. The country was also the only one with negative GDP growth within the entire EU. Consumer behaviour was affected by this trend and Finns actively looked for savings. While overall retailing sales dropped, discounters and budget-positioned variety stores achieved positive value growth, as did internet retailing.

Euromonitor International’s Retailing in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retailing in Finland
RETAILING IN FINLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Faltering Economy Places Strain on Retailing Sales, Although Several Channels Benefit
Exceptional Price Reductions in Grocery Retailers Erodes the Positions of the Leaders
Non-grocery Outlet Figures More Affected Than Those of Grocery Retailing
Intense Competition Favours Large Competitors and Internet Retailing
Retailing Is Set To Continue Being Negatively Influenced by the Economic Downturn
Key Trends and Developments
Continued Economic Downturn Shakes Retailing Networks
Finland's Leading Grocery Retailers Initiate Price Reductions on Food; Value Sales Affected
New Store Concepts To Support Multi-channel Strategies
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 3 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 4 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 7 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 10 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 11 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 14 Retailing GBO Company Shares: % Value 2011-2015
Table 15 Retailing GBN Brand Shares: % Value 2012-2015
Table 16 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 17 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 18 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 19 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 20 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 27 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 28 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 29 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 34 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 35 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 37 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Store-based Retailing
Non-store Retailing
Sources
Summary 2 Research Sources
Kesko Oyj in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 3 Kesko Oyj: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Kesko Oyj: Budget Sport, sports goods stores in Helsinki
Chart 2 Kesko Oyj: Rautia, home improvement and gardening stores in Tammisaari
Private Label
Summary 4 Kesko Oy: Private Label Portfolio
Competitive Positioning
Summary 5 Kesko Oy: Competitive Position 2015
Lidl Suomi Ky in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 6 Lidl Suomi Ky: Share of Sales Generated by Internet Retailing 2013-2015
Chart 3 Lidl Suomi Ky: Lidl, discounters in Tammisaari
Private Label
Summary 7 Lidl Suomi Ky: Private Label Portfolio
Competitive Positioning
Summary 8 Lidl Suomi Ky: Competitive Position 2015
R-kioski Oy in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 9 R-Kioski Oy: Share of Sales Generated by Internet Retailing 2013-2015
Chart 4 R-Kioski Oy: R-Kioski, convenience stores in Helsinki, view 1
Chart 5 R-Kioski Oy: R-Kioski, convenience stores in Helsinki, view 2
Private Label
Summary 10 R-Kioski Oy: Private Label Portfolio
Competitive Positioning
Summary 11 R-Kioski Oy: Competitive Position 2015
S Group in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 12 S Group: Share of Sales Generated by Internet Retailing 2013-2015
Chart 6 S Group: S Market, supermarkets in Helsinki
Private Label
Summary 13 S Group: Private Label Portfolio
Competitive Positioning
Summary 14 S Group: Competitive Position 2015
Stockmann Oyj Abp in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 15 Stockmann Oyj Ab: Share of Sales Generated by Internet Retailing 2013-2015
Chart 7 Stockmann Oyj Abp: Stockmann, department stores in Helsinki
Private Label
Summary 16 Stockmann Abp Oy: Private Label Portfolio
Competitive Positioning
Summary 17 Stockmann Oyj Abp: Competitive Position 2015
Suomen Lähikauppa Oy in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 18 Suomen Lähikauppa Oy: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 19 Suomen Lähikauppa Oy: Private Label Portfolio
Competitive Positioning
Summary 20 Suomen Lähikauppa Oy: Competitive Position 2015
Tokmanni Oy in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 21 Tokmanni Oy: Share of Sales Generated by Internet Retailing 2013-2015
Chart 8 Tokmanni Oy: Tarjoustalo, variety stores in Helsinki
Chart 9 Tokmanni Oy: Säästöpörssi, variety stores in Helsinki
Private Label
Summary 22 Tokmanni Oy: Private Label Portfolio
Competitive Positioning
Summary 23 Tokmanni Oy: Competitive Position 2015
Verkkokauppa.com Oy in Retailing (finland)
Strategic Direction
Company Background
Digital Strategy
Summary 24 Verkkokauppa.com Oy: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Competitive Positioning
Summary 25 Verkkokauppa.com Oy: Competitive Position 2015
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 10 K-supermarket, supermarkets in Helsinki
Chart 11 Traditional Grocery Retailers: Ruohonjuuri, other grocery retailers in Helsinki
Chart 12 Traditional Grocery Retailers: Alko, Food/drink/tobacco specialist retailer in Helsinki, inside view
Chart 13 Traditional Grocery Retailers: Alko, Food/drink/tobacco specialist retailer in Helsinki
Chart 14 Modern Grocery Retailers: Lidl Suomi Ky: Lidl, discounters in Helsinki
Chart 15 Modern Grocery Retailers: Alepa, convenience stores in Helsinki
Channel Data
Table 38 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 39 Sales in Grocery Retailers by Channel: Value 2010-2015
Table 40 Grocery Retailers Outlets by Channel: Units 2010-2015
Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 43 Grocery Retailers GBO Company Shares: % Value 2011-2015
Table 44 Grocery Retailers GBN Brand Shares: % Value 2012-2015
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 16 Apparel and Footwear Specialist Retailers: HandM Hennes and Mauritz, apparel and footwear specialist retailers in Helsinki
Chart 17 Apparel and Footwear Specialist Retailers: KappAhl, apparel and footwear specialist retailers in Helsinki
Chart 18 Apparel and Footwear Specialist Retailers: JC Jeans Company, apparel and footwear specialist retailers in Helsinki
Channel Data
Table 52 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 54 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 55 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 56 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 58 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 19 Electronics and Appliance Specialist Retailers: Gigantti, electronics and appliance specialist retailers in Helsinki
Chart 20 Electronics and Appliance Specialist Retailers: Expert, electronics and appliance specialist retailers in Helsinki
Channel Data
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 62 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 63 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 64 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 21 Health and Beauty Specialist Retailers: Instrumentarium, optical goods stores in Helsinki
Chart 22 Health and Beauty Specialist Retailers: Emotion, beauty specialist retailers in Helsinki
Chart 23 Health and Beauty Specialist Retailers: Avainapteekki, chemists/pharmacies in Helsinki
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2010-2015
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2010-2015
Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 24 Home and Garden Specialist Retailers: K-Rauta, home improvement and gardening stores in Helsinki
Channel Data
Table 80 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 81 Sales in Home and Garden Specialist Retailers by Channel: Value 2010-2015
Table 82 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 83 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2010-2015
Table 84 Home and Garden Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 85 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 86 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 88 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 90 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Media Products Stores
Pet Shops Andsuperstores
Sports Goods Stores
Stationers/office Supply Stores
Traditional Toys and Games Stores
Channel Formats
Chart 25 Leisure and Personal Goods Specialist Retailers: Budget Sport, sports goods stores in Helsinki
Chart 26 Leisure and Personal Goods Specialist Retailers: Sportia, sports goods stores in Helsinki
Chart 27 Leisure and Personal Goods Specialist Retailers: Akateeminen Kirjakauppa, media products stores in Helsinki
Chart 28 Leisure and Personal Goods Specialist Retailers: Suomalainen Kirjakauppa, media products stores in Helsinki
Channel Data
Table 92 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 93 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2010-2015
Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 95 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2010-2015
Table 96 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2011-2015
Table 97 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2012-2015
Table 98 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2012-2015
Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2012-2015
Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 101 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2015-2020
Table 102 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 103 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 29 Mixed Retailers: Hong Kong, variety stores in Helsinki
Chart 30 Mixed Retailers: Sokos, department stores in Helsinki
Chart 31 Mixed Retailers: Stockmann, department stores in Helsinki
Channel Data
Table 104 Mixed Retailers: Value Sales, Outlets and Selling Space 2010-2015
Table 105 Sales in Mixed Retailers by Channel: Value 2010-2015
Table 106 Mixed Retailers Outlets by Channel: Units 2010-2015
Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2010-2015
Table 108 Sales in Mixed Retailers by Channel: % Value Growth 2010-2015
Table 109 Mixed Retailers Outlets by Channel: % Unit Growth 2010-2015
Table 110 Mixed Retailers GBO Company Shares: % Value 2011-2015
Table 111 Mixed Retailers GBN Brand Shares: % Value 2012-2015
Table 112 Mixed Retailers LBN Brand Shares: Outlets 2012-2015
Table 113 Mixed Retailers LBN Brand Shares: Selling Space 2012-2015
Table 114 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 115 Forecast Sales in Mixed Retailers by Channel: Value 2015-2020
Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2015-2020
Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 119 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 120 Direct Selling by Category: Value 2010-2015
Table 121 Direct Selling by Category: % Value Growth 2010-2015
Table 122 Direct Selling GBO Company Shares: % Value 2011-2015
Table 123 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 124 Direct Selling Forecasts by Category: Value 2015-2020
Table 125 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Category: Value 2010-2015
Table 127 Homeshopping by Category: % Value Growth 2010-2015
Table 128 Homeshopping GBO Company Shares: % Value 2011-2015
Table 129 Homeshopping GBN Brand Shares: % Value 2012-2015
Table 130 Homeshopping Forecasts by Category: Value 2015-2020
Table 131 Homeshopping Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Category: Value 2010-2015
Table 133 Internet Retailing by Category: % Value Growth 2010-2015
Table 134 Internet Retailing GBO Company Shares: % Value 2011-2015
Table 135 Internet Retailing GBN Brand Shares: % Value 2012-2015
Table 136 Internet Retailing Forecasts by Category: Value 2015-2020
Table 137 Internet Retailing Forecasts by Category: % Value Growth 2015-2020
Headlines
Trends
Prospects
Channel Formats
Chart 32 Vending: Sinebrychoff, vending in Helsinki
Chart 33 Vending: Selecta, vending in Helsinki
Channel Data
Table 138 Vending by Category: Value 2010-2015
Table 139 Vending by Category: % Value Growth 2010-2015
Table 140 Vending GBO Company Shares: % Value 2011-2015
Table 141 Vending GBN Brand Shares: % Value 2012-2015
Table 142 Vending Forecasts by Category: Value 2015-2020
Table 143 Vending Forecasts by Category: % Value Growth 2015-2020












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