Sanitary Protection Market Overview in Belgium

  • August 2014
  • -
  • Euromonitor International
  • -
  • 27 pages

Sales of standard towels experienced a decline of -7% in current value terms in 2009. This reflected the movement of consumers to thinner more discrete products, as the level of protection they offered was improved. Standard sanitary towels, in particular, continued on a declining trend. Consumers moved towards ultra-thin, discrete and increasingly efficient towels where much of the new product introductions took place over the review period. Ultra-thin towels and pantyliners, therefore,...

Euromonitor International's Sanitary Protection in Belgium report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Sanitary Protection in Belgium

July 2010
List of Contents and Tables
Executive Summary
Market Records Negative Growth Due To Difficult Economic Climate
Incontinence Products Is One of the Main Growth Areas
Major Multinationals Continue To Dominate
the Vast Majority of Retailing Remains Store-based
Overall Negative Value Growth Predicted for the Projection Period
Key Trends and Developments
Economic Conditions Continue To Impact Consumption Patterns
Demographic Changes Cause A Shift in Demand Between Products
Challenges Posed by Distribution Channels
the Industry Is Becoming Greener
Bipolarisation Increases in Belgium
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Bolton Belgium
Strategic Direction
Key Facts
Summary 2 Bolton Belgium: Key Facts
Company Background
Production
Summary 3 Bolton Belgium: Production Statistics 2009
Competitive Positioning
Summary 4 Bolton Belgium: Competitive Position 2009
Duni Benelux BV
Strategic Direction
Key Facts
Summary 5 Duni Benelux BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Duni Benelux BV: Competitive Position 2009
Fhp Vileda Scs
Strategic Direction
Key Facts
Summary 7 FHP Vileda SCS: Key Facts
Summary 8 FHP Vileda SCS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 FHP Vileda SCS: Competitive Position 2009
Ontex NV
Strategic Direction
Key Facts
Summary 10 Ontex NV: Key Facts
Summary 11 Ontex NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Ontex NV: Competitive Position 2009
SCA Hygiene Products SA NV
Strategic Direction
Key Facts
Summary 13 SCA Hygiene Products SA NV: Key Facts
Summary 14 SCA Hygiene Products SA/NV: Operational Indicators
Company Background
Production
Summary 15 SCA Hygiene Products SA/NV: Production Statistics
Competitive Positioning
Summary 16 SCA Hygiene Products SA/NV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Sanitary Protection by Subsector: Value from 2004 to 2009
Data table 18 Retail Sales of Sanitary Protection by Subsector: % Value Growth from 2004 to 2009
Data table 19 Retail Sales of Tampons by Application Format: % Value Analysis from 2004 to 2009
Data table 20 Sanitary Protection Retail Market Shares from 2005 to 2009
Data table 21 Sanitary Protection Retail Brand Shares from 2006 to 2009
Data table 22 Projection Retail Sales of Sanitary Protection by Subsector: Value from 2009 to 2014
Data table 23 Projection Retail Sales of Sanitary Protection by Subsector: % Value Growth from 2009 to 2014

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