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Sanitary Protection in Belgium

  • April 2015
  • -
  • Euromonitor International
  • -
  • 26 pages

The maturity of sanitary protection, ongoing price pressure and the increasing relevance of the convenience trend resulted in a negative performance for sanitary protection in Belgium during 2014. Moreover, two further factors linked to consumer habits continue to have a negative influence on the category: the waning taboo regarding incontinence products; and the general mistrust of tampons among Belgian women.

Euromonitor International's Sanitary Protection in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sanitary Protection in Belgium
SANITARY PROTECTION IN BELGIUM

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2009-2014
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
Table 3 Retail Sales of Tampons by Application Format: % Value 2009-2014
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Kimberly-Clark Belgium BV in Tissue and Hygiene (belgium)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Belgium BV: Key Facts
Summary 2 Kimberly-Clark Belgium BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kimberly-Clark Belgium BV: Competitive Position 2014
Procter and Gamble Benelux SA NV in Tissue and Hygiene (belgium)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Benelux SA NV: Key Facts
Company Background
Production
Summary 5 Procter and Gamble Benelux SA NV: Production Statistics 2013
Competitive Positioning
Summary 6 Procter and Gamble Benelux SA NV: Competitive Position 2014
SCA Hygiene Products SA NV in Tissue and Hygiene (belgium)
Strategic Direction
Key Facts
Summary 7 SCA Hygiene Products SA NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 SCA Hygiene Products: Competitive Position 2014
Executive Summary
Low Positive Value Growth for Tissue and Hygiene in 2014
Premiumisation and Innovation Bring Dynamism To An Otherwise Static Industry
the Competitive Landscape Remains Highly Fragmented
Discounters Gains Value Share in the Retail Distribution of Tissue and Hygiene
Slightly Positive Performance Over the Forecast Period
Key Trends and Developments
Premiumisation Brings Dynamism To the Category
Demographic Trends Shape the Performance of Tissue and Hygiene and Dictate Volume Growth Levels
Towards A Stronger Identity for Numerous Tissue and Hygiene Categories
Market Indicators
Table 8 Birth Rates 2009-2014
Table 9 Infant Population 2009-2014
Table 10 Female Population by Age 2009-2014
Table 11 Total Population by Age 2009-2014
Table 12 Households 2009-2014
Table 13 Forecast Infant Population 2014-2019
Table 14 Forecast Female Population by Age 2014-2019
Table 15 Forecast Total Population by Age 2014-2019
Table 16 Forecast Households 2014-2019
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources












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