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Hygiene Products

Summary

Table of Contents

  • Publication date: July 2013
  • Report size: 25 pages
Keywords : sanitary protection, intimate wipe, tampon

Sales of standard towels experienced a decline of -7% in current value terms in 2009. This reflected the movement of consumers to thinner more discrete products, as the level of protection they offered was improved. Standard sanitary towels, in particular, continued on a declining trend. Consumers moved towards ultra-thin, discrete and increasingly efficient towels where much of the new product introductions took place over the review period. Ult...

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