Sanitary Protection in Belgium

  • August 2014
  • -
  • Euromonitor International
  • -
  • 27 pages

Issues of saturation, cannibalisation and distrust continue to threaten stakeholders in sanitary protection. The growing use of contraceptives is reducing women’s menstrual cycle. As a result, women are opting for lighter protection, such as ultra-thin towels or pantyliners. This change of habit clearly impacts the value of sanitary protection, as lighter protection products usually cost less. Moreover, sanitary protection is slowly being cannibalised by incontinence products. In the past,...

Euromonitor International’s Sanitary Protection in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sanitary Protection in Belgium
SANITARY PROTECTION IN BELGIUM
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2008-2013
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2008-2013
Table 3 Retail Sales of Tampons by Application Format: % Value 2008-2013
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2009-2013
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2010-2013
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Kimberly-Clark Belgium BV in Tissue and Hygiene (belgium)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Belgium BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kimberly-Clark Belgium BV: Competitive Position 2013
Procter and Gamble Benelux SA NV in Tissue and Hygiene (belgium)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Benelux SA NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Procter and Gamble Benelux SA NV: Competitive Position 2013
SCA Hygiene Products SA NV in Tissue and Hygiene (belgium)
Strategic Direction
Key Facts
Summary 5 SCA Hygiene Products SA NV : Key Facts
Company Background
Production
Competitive Positioning
Summary 6 SCA Hygiene Products SA NV: Competitive Position 2013
Executive Summary
Economic Uncertainty Plagues Tissue and Hygiene
the Ageing of the Population Guarantees Demand
the Polarisation of Shares Squeezes the Smaller Players in the Middle
Supermarkets Remains the Main Distribution Channel
Tissue and Hygiene Expected To See A Further Decline in the Forecast Period
Key Trends and Developments
Economic Uncertainty Plagues Tissue and Hygiene
the Ageing of the Population Guarantees Demand
the Polarisation of Shares Squeezes the Smaller Players in the Middle
Market Indicators
Table 8 Birth Rates 2008-2013
Table 9 Infant Population 2008-2013
Table 10 Female Population by Age 2008-2013
Table 11 Total Population by Age 2008-2013
Table 12 Households 2008-2013
Table 13 Forecast Infant Population 2013-2018
Table 14 Forecast Female Population by Age 2013-2018
Table 15 Forecast Total Population by Age 2013-2018
Table 16 Forecast Households 2013-2018
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources












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