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Sanitary Protection in Denmark

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Current value growth in 2015 was driven by a continued shift in sales to the ultra-thin format from standard towels. The growth of ultra-thin towels is such that this is fast becoming the new standard for towels in Denmark. Per capita use of sanitary protection among 12-54-year-old women stood at around 214 units in 2015. This was lower than per capita usage in North America and Western Europe (242 units per woman per year in North America and 253 in Western Europe). While sanitary protection...

Euromonitor International’ s Sanitary Protection in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Denmark
SANITARY PROTECTION IN DENMARK
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
SCA Hygiene Products A/S in Tissue and Hygiene (denmark)
Strategic Direction
Summary 1 SCA Hygiene Products A/S: Key Facts
Summary 2 SCA Hygiene Products A/S: Operational Indicators
Competitive Positioning
Summary 3 SCA Hygiene Products A/S: Competitive Position 2015
Executive Summary
2015 Sees A Better Performance Than in Previous Years
Challenging Landscape Necessitates An Innovative Approach
the Power of Private Label
Grocery Retailers Control Distribution
Value Sales Set To Remain Flat Over the Forecast Period
Key Trends and Developments
How To Add Value To Sales?
the Growth of Discounters Has Changed the Perception of Private Label
Niche Potential Within Disposable Pants
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

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