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Sanitary Protection in Thailand

  • March 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Based on volume sales in 2015, an average female in Thailand used only eight units of sanitary protection a month. This is a relatively low usage rate of sanitary protection, compared to developed countries. In Thailand, almost 62% of the population live in rural areas. Many of the females there still use cloth pads during their menstruation, mainly due to lack of product accessibility, money constraints or deep-rooted habits. Over the review period, a number of retailers expanded their...

Euromonitor International’ s Sanitary Protection in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Thailand
SANITARY PROTECTION IN THAILAND
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2010-2015
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Kimberly-Clark Thailand Co Ltd in Tissue and Hygiene (thailand)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Thailand Co Ltd: Key Facts
Company Background
Production
Summary 2 Kimberly-Clark Thailand Co Ltd: Production Statistics 2015
Competitive Positioning
Summary 3 Kimberly-Clark Thailand Co Ltd: Competitive Position 2015
Unicharm Thailand Co Ltd in Tissue and Hygiene (thailand)
Strategic Direction
Key Facts
Summary 4 Unicharm Thailand Co Ltd: Key Facts
Company Background
Production
Summary 5 Unicharm Thailand Co Ltd: Production Statistics 2015
Competitive Positioning
Summary 6 Unicharm Thailand Co Ltd: Competitive Position 2015
Executive Summary
Tissue and Hygiene Shows Steady Sales Growth in 2015
Manufacturers Look for Opportunities in the Elderly Consumer Segment
Celebrity Endorsement Remains Important To Brand Recognition and Sales Growth
Retailers Continue To Offer Discounts and Special Promotions To Increase Purchases
Improved Economic Conditions Will Sustain Growth Over the Forecast Period
Key Trends and Developments
Big Packaging Gains Traction Amidst Economic Slow Recovery
the Shift in Focus by Disposable Nappies/diapers Manufacturers
Strong Sales Through Online Channels in 2015
Market Indicators
Table 9 Birth Rates 2010-2015
Table 10 Infant Population 2010-2015
Table 11 Female Population by Age 2010-2015
Table 12 Total Population by Age 2010-2015
Table 13 Households 2010-2015
Table 14 Forecast Infant Population 2015-2020
Table 15 Forecast Female Population by Age 2015-2020
Table 16 Forecast Total Population by Age 2015-2020
Table 17 Forecast Households 2015-2020
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources

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