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Sanitary Protection in Tunisia

  • March 2016
  • -
  • Euromonitor International
  • -
  • 15 pages

Sanitary protection recorded value growth of 8% in 2015. Rising disposable incomes encouraged sophisticated Tunisian women to demand value-added benefits from sanitary protection. Given the daily necessity of sanitary protection products, manufacturers compete on differentiation, functionality and consumer satisfaction in an attempt to build loyalty. An average female aged 12-54 used about seven sanitary protection products per month in 2015 (87 per year), a relatively low number compared to...

Euromonitor International's Sanitary Protection in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Tunisia
SANITARY PROTECTION IN TUNISIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Executive Summary
Retail Tissue and Hygiene Records Robust Growth in 2015
Prices Drive Value Growth
Domestic Players Lead Tissue and Hygiene
Traditional Grocery Retailers Declines in Popularity
A Stable Performance Is Expected for Tissue and Hygiene Over the Forecast Period
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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