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Cloud Services Brokerage: Technology and Market Assessment 2014 - 2019

  • December 2014
  • -
  • Mind Commerce Publishing
  • -
  • 106 pages

Overview:

Cloud services have already caused a major transformation in technologies and a shift in business operations focus that has affected everything from ERP to datacenter planning. One of the crucial aspects of the next phases in the evolution of Cloud Services will be the extent to which various players can deal with the anticipated scope of many supplier/customer relationships and associated scale of data exchange and transactions.

The industry has evolved from in-app authorization to standard interfaces/procedures to centralized abstraction and now to Cloud Service Brokers (CSB). The fundamental CSB functions are to aggregate, simplify, secure, and integrate data, communications, and commerce between vendors. These functions are often referred to as Cloud Intermediation services and include both technical and business process mediation on a cloud-to-cloud basis.

This report provides an assessment for cloud service brokerage industry, including definition, advantages, enabling technologies, roles, business models, future outlook and an assessment of the major industry players. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:
Telecom service providers
API management companies
Datacenter services companies
Cloud and virtualization vendors
Telecom managed service providers
Wireless/mobile infrastructure providers
Cloud infrastructure and service providers
Enterprise infrastructure and service providers

Report Benefits:
CSB market forecasts
Analysis of CSB architecture
Assessment of CSB challenges
Analysis of major CSB vendors
Outlook for future of CSB market
Analysis of workflow and broker roles
Evaluation of CSB enabling technologies

Companies in Report:
Amazon
AppDirect
Appirio
BlueWolf
Capgemini
Cloud Compare
Clouditalia
CloudMore
Coresite
Dell
Deutsche Börse Cloud Exchange
Equinix
Gravitant
Green Cloud Technologies
IBM
Infosys
Issal
Jamcracker
Liasion Technologies
Nephos Networks
Nephos Technologies
Nuvotera
SaaSMAX
SoftChoice Cloud
Verio
Verizon
Virtacore
Zimory

Table Of Contents

Cloud Services Brokerage: Technology and Market Assessment 2014 - 2019
Table of Contents:

1 REPORT ABSTRACT 1
1.1 EXECUTIVE SUMMARY 1
1.2 REPORT COVERAGE 1
1.3 COMPANIES MENTIONED REPORT 2
1.4 TABLE OF CONTENTS 3
1.5 LIST OF FIGURES 9
2 OVERVIEW OF CLOUD COMPUTING 10
2.1 CLOUD COMPUTING DELIVERY MODELS 10
2.1.1 Software as a Service (SaaS) 10
2.1.1.1 SaaS Show Case 10
2.1.1.1.1 Microsoft Office Live 10
2.1.1.1.1.1 Office Live Workspace 11
2.1.1.1.1.2 Office Live Small Business 11
2.1.1.1.2 Google Apps 11
2.1.1.1.2.1 Advantages of Google Apps 11
2.1.1.1.2.1.1 Custom-Domain 11
2.1.1.1.2.1.2 Wide Set of Tools 12
2.1.1.1.2.1.3 Security 12
2.1.1.1.2.1.4 Collaboration 12
2.1.1.1.2.1.5 Publishing 12
2.1.1.1.2.2 Disadvantage of Google Apps 12
2.1.2 Platform as a Service (PaaS) 13
2.1.2.1 PaaS Show Case 13
2.1.2.1.1 Windows Azure Platform 13
2.1.2.1.1.1 Components of Windows Azure 13
2.1.2.1.1.1.1 Windows Azure 13
2.1.2.1.1.1.2 SQL Azure 14
2.1.2.1.1.1.2.1 Advantages of SQL Azure 14
2.1.2.1.1.1.2.1.1 Easy Deployment 14
2.1.2.1.1.1.2.1.2 Highly Managable 14
2.1.2.1.1.1.2.1.3 Replication 14
2.1.2.1.1.1.3 AppFabric 14
2.1.2.2 SaaS/PaaS Show Case 16
2.1.2.2.1 SalesForce.com 16
2.1.2.2.1.1 Customization 16
2.1.2.2.1.2 Rich Web Services API 16
2.1.2.2.2 Force.com Platform 17
2.1.2.2.2.1 Force Data Persistency Layer 18
2.1.2.2.2.2 Platform Data Security 18
2.1.2.2.3 Google AppEngine 19
2.1.3 Infrastructure as a Service (IaaS) 21
2.1.3.1 IaaS Show Case 21
2.1.3.1.1 Amazon Web Services 21
2.1.3.1.1.1 Amazon EC2 21
2.1.3.1.1.2 Amazon S3 21
2.1.3.1.1.3 Amazon CloudFront 22
2.1.3.1.1.4 Amazon SimpleDB 22
2.1.3.1.1.5 Amazon SQS 22
2.1.3.1.1.6 Amazon VPC 23
2.1.3.1.2 VMware vCloud 23
2.1.3.1.2.1 vCloud Express 24
2.2 CLOUD DEPLOYMENT STRATEGIES 24
2.2.1 Public Cloud 24
2.2.2 Private Cloud 25
2.2.2.1 On-premise Private Cloud 25
2.2.2.2 Externally hosted Private Cloud 25
2.2.3 Hybrid Cloud 26
2.2.4 Community cloud 26
3 DEFINING CLOUD SERVICE BROKERAGE (CSB) 26
3.1 KEY ADVANTAGES OF CSB 28
3.1.1 Ease of Use 28
3.1.2 New Services 28
3.1.3 Comparison Shopping 28
3.1.4 Cloud Bartering 29
3.1.5 Easy-to-Understand SLA 29
3.1.6 Brokerage 29
3.1.7 Simplified Deployment 29
3.1.8 Better Interface 29
3.1.9 Lower Cost 29
3.1.10 Support and Troubleshooting 30
3.2 CLOUD ENVIRONMENT ENABLING TECHNOLOGIES 30
3.2.1 Infrastructure Scaling 30
3.2.2 Virtualization 30
3.2.3 Virtual Machine Migration 30
3.2.4 Equipment Power State Adjustment 31
3.3 THE ROLE OF CLOUD BROKERS 31
3.3.1 Basic Service Oriented Architecture (SOA) 32
3.3.2 Basic Cloud Service Brokerage 32
3.4 CLOUD SERVICE BROKERAGE WORKFLOW 33
3.4.1 Service Engineering Phase 33
3.4.2 Service Onboarding Phase 34
3.4.3 Service Operation Phase 34
3.4.4 Service Evolution Phase 34
4 CSB SYSTEM ARCHITECTURE 34
4.1 CLOUD SERVICE BROKER INTERACTIONS 35
4.1.1 Service Consumer / Broker Interactions 35
4.1.2 Service Provider / Broker Interactions 35
4.1.3 Hosting Platform / Broker Interactions 35
4.1.4 SLM Events Summary 36
5 CLOUD SERVICE BROKERAGE SERVICES 37
5.1 CLOUD AGGREGATION 37
5.2 CLOUD ARBITRAGE 37
5.3 CLOUD SERVICE INTERMEDIATION 38
6 CSB DEPLOYMENT TYPES 39
6.1 INTERNAL CSBS 39
6.1.1 The Business Case for an Internal CSB role 40
6.1.1.1 The Evolution of Hybrid IT 40
6.1.1.2 Multiple Clouds, Multiple Challenges 40
6.1.1.3 SaaS Sprawl 40
6.1.1.4 IT as a Service 40
6.2 EXTERNAL CSBS 41
6.2.1 The Business Case for External CSB Role 41
6.2.1.1 Telecommunications Service Providers 41
6.2.1.2 IT Distributors and Service Providers 41
6.2.1.3 Technology Providers 41
7 CLOUD SERVICE BROKERAGE CHALLENGES 42
7.1 INTEROPERABILITY 42
7.2 AUTOMATION 42
7.3 MARKETPLACE 42
7.4 COMMODITIZATION 42
7.5 FEDERATED CLOUDS 43
8 CSB BUSINESS MODELS AND ELEMENTS 44
8.1 SERVICE CATALOGING / ORDERING / BILLING 44
8.1.1 Demand on Cloud Service Catalogs 44
8.1.2 Advantages of Cloud Service Catalog 45
8.1.2.1 Cataloging Services 45
8.1.2.2 Ordering Platform 45
8.1.2.3 Demand Management Platform 45
8.1.3 Infrastructure Capabilities vs. Business Requirements 46
8.1.4 Cloud Service Catalog Design Guidelines 46
8.1.5 Order / Billing Management System 47
8.2 DATA ANALYTICS / DATA-AS-A-SERVICE 48
8.2.1 Functional Elements of a DAaaS Solution 48
8.2.1.1 Storage 49
8.2.1.2 Processing 49
8.2.1.3 Analytics 49
8.2.1.4 Analytic Apps 49
8.2.1.5 Visualization / Reporting 50
8.2.1.6 App Store 50
8.2.2 Challenges 50
8.2.2.1 Information Lifecycle Management 51
8.2.2.2 Data Model Diversity 51
8.2.2.3 Analytic Knowledge 51
8.2.2.4 Data Volume 51
8.2.2.5 Real-time Analytics 51
8.2.2.6 Security 51
8.2.2.7 Privacy 51
8.2.3 Demand 52
8.3 SECURITY / SECURE SAAS 53
8.3.1 Demand for SaaS Security 53
8.3.1.1 Government Demand 54
8.3.2 Growth Drivers 54
8.3.2.1 Growing Cyber-attacks 55
8.3.2.2 Sophisticated Threats 55
8.3.2.3 Government Security Requirements 55
8.3.3 Challenges 55
8.3.3.1 Identity Management 55
8.3.3.2 Weak Cloud Security Standards 56
8.3.3.3 Secrecy 56
8.3.3.4 Risks of Cloud Access Anywhere Capability 56
8.3.4 Cloud Security Brokerage 57
8.4 LOW-COST COMPUTING 58
8.4.1 Demand for Low Cost Computing 58
8.4.2 Challenges for Low Cost Computing 59
8.4.2.1 In-Efficient Cost of On-Demand Computing Services 59
8.4.2.2 Resource Capacity Reservation 60
8.4.3 Low Cost Computing through Cloud Service Brokerage 60
8.4.3.1 Better Usage Options 61
8.4.3.2 Partial Usage 61
8.4.3.3 Volume Services 61
8.5 CLOUD MANAGEMENT 61
8.5.1 Cloud Broker Platform 62
8.5.2 Cloud Marketplace 62
8.6 RESOURCE CONTENTION MANAGEMENT 62
8.6.1 Computing Resources 63
8.6.2 Networking Resources 63
8.6.3 Storage Resources 63
8.6.4 Power Resources 63
8.6.5 Resource Demand Pro?ling 64
8.6.5.1 Cases for Web Applications Demand Profiling 64
8.6.6 Resource Utilization Estimation 64
8.7 SERVICE MANAGEMENT 66
8.8 MOBILITY 66
9 CSB MARKET ASSESSMENT 66
9.1 MARKET OVERVIEW 66
9.2 CLOUD SERVICE BROKERAGE GROWTH DRIVERS 68
9.2.1 Ease of Use 68
9.2.2 Finding New Services 68
9.2.3 Comparison Shopping 69
9.2.4 Cloud Bartering 69
9.2.5 Easy-to-Understand SLA 69
9.2.6 Brokerage 69
9.2.7 Simplified Deployment 69
9.2.8 Better Interface 69
9.2.9 Lower Cost 70
9.2.10 Support and Troubleshooting 70
10 CLOUD SERVICE BROKERAGE FUTURE OUTLOOK 71
10.1 SHAPING FUTURE BUSINESS MODELS FOR THE CLOUD 71
10.2 SAAS BROKERAGE FOR TELECOM COMPANIES 71
10.3 IAAS BROKERAGE FOR ENTERPRISES 71
10.4 THE UNIFIED CLOUD BROKERAGE MODEL 72
10.5 SAAS AND IAAS POTENTIAL INTERCHANGE 72
11 CLOUD COMPUTING FORECASTS 2014 - 2019 74
11.1 GLOBAL MARKET VALUE 2014 - 2019 74
11.2 CLOUD MARKET VALUE BY REGION 2014 - 2019 75
11.3 CLOUD MARKET VALUE BY SEGMENT 2014 - 2019 76
11.4 GLOBAL CLOUD SERVICE BROKER MARKET 2014 - 2019 76
12 CLOUD SERVICE PROVIDERS 79
12.1 APPDIRECT 79
12.1.1 AppDirect Brokerage Services 79
12.1.2 SWOT Analysis 79
12.2 APPIRIO 80
12.2.1 Appirio Brokerage Services 80
12.2.1.1 Cloud Integration Services 80
12.2.2 SWOT Analysis 80
12.3 AWS MARKETPLACE FROM AMAZON 81
12.3.1 AWS Brokerage Services 82
12.3.2 SWOT Analysis 82
12.4 BLUEWOLF 82
12.4.1 Bluewolf Brokerage Services 83
12.4.2 SWOT Analysis 83
12.5 CAPGEMINI SA 84
12.5.1 CapGemini Cloud Brokerage Services 84
12.5.2 SWOT Analysis 85
12.6 CLOUDMORE 85
12.6.1 CloudMore Brokerage Services 85
12.6.2 SWOT Analysis 86
12.7 CLOUDITALIA 86
12.7.1 Clouditalia Brokerage Services 86
12.7.1.1 Integration Services 86
12.7.2 SWOT Analysis 86
12.8 CLOUD COMPARE 87
12.8.1 Cloud Compare Brokerage Services 88
12.8.1.1 Integration and Migration Services 88
12.8.2 SWOT Analysis 88
12.9 CAPGEMINI SA 88
12.9.1 CapGemini Cloud Brokerage Services 89
12.9.2 SWOT Analysis 89
12.10 DELL INC. 90
12.10.1 Dell Cloud Brokerage Services 90
12.10.2 SWOT Analysis 90
12.11 GRAVITANT 91
12.11.1 Gravitant Brokerage Services 91
12.11.2 SWOT Analysis 91
12.12 GREEN CLOUD TECHNOLOGIES 92
12.12.1 Green Cloud Brokerage Services 92
12.12.2 SWOT Analysis 92
12.13 INFOSYS 93
12.13.1 Infosys Brokerage Services 93
12.13.2 SWOT Analysis 93
12.14 ISSAL 93
12.14.1 Issal Brokerage Services 94
12.14.2 SWOT Analysis 94
12.15 IBM 94
12.15.1 IBM Cloud Brokerage Services 94
12.15.2 SWOT Analysis 94
12.16 JAMCRACKER 95
12.16.1 Jamcracker Brokerage Services 95
12.16.2 SWOT Analysis 96
12.17 LIAISON TECHNOLOGIES 96
12.17.1 Liaison Brokerage Services 97
12.17.2 SWOT Analysis 97
12.18 NEPHOS NETWORKS 97
12.18.1 Nephos Networks Brokerage Services 97
12.18.2 SWOT Analysis 98
12.19 NEPHOS TECHNOLOGIES 98
12.19.1 Nephos Technologies Brokerage Services 99
12.19.2 SWOT Analysis 99
12.20 NUVOTERA 99
12.20.1 Nuvotera Brokerage Services 100
12.20.2 SWOT Analysis 100
12.21 SAASMAX 100
12.21.1 SaaSMax Brokerage Services 101
12.21.2 SWOT Analysis 101
12.22 SOFTCHOICE CLOUD 102
12.22.1 SoftChoice Brokerage Services 102
12.22.2 SWOT Analysis 102
12.23 VERIO 102
12.23.1 Verio Brokerage Services 103
12.23.2 SWOT Analysis 103
12.24 VIRTACORE 104
12.24.1 Virtacore Brokerage Services 104
12.24.2 SWOT Analysis 104
13 CONCLUSIONS 106

Figures

FIGURE 1 - CSB RELATIVE TO OTHER FUNCTIONS 27
FIGURE 2 - BASIC SERVICE ORIENTED ARCHITECTURE 32
FIGURE 3 - BASIC CLOUD SERVICE BROKERAGE 32
FIGURE 4 - CLOUD SERVICE BROKERAGE WORKFLOW 33
FIGURE 5 - SLM EVENTS 36
FIGURE 6 - DELIVERING ITAAS IS A TOP PRIORITY FOR MANY ORGANIZATIONS 45
FIGURE 7 - CLOUD-BASED SECURITY SERVICES MARKET 54
FIGURE 8 - GLOBAL SPENDING FOR IT CLOUD SERVICES BY SECTOR 59
FIGURE 9 - HISTORICAL AND ANTICIPATED CLOUD COMPUTING INVESTMENT 68
FIGURE 10 - SAAS, IAAS, AND PAAS TRENDING AND POTENTIAL 73
FIGURE 11 - GLOBAL CLOUD COMPUTING MARKET VALUE 2014 - 2019 74
FIGURE 12 -MARKET VALUE BY REGION 2014 - 2019 75
FIGURE 13 - CLOUD MARKET VALUE BY SEGMENT 2014 - 2019 76
FIGURE 14 - GLOBAL CSB REVENUE 2014 - 2019 77
FIGURE 15 - GLOBAL CSB ENABLEMENT REVENUE 2014 - 2019 77
FIGURE 16 - GLOBAL CSB ENABLEMENT VS. OTHER CSB REVENUE 2014 - 2019 78

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