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Spectacles in Sweden

  • July 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Optical shops chain Smarteyes expanded rapidly in Sweden during the review period. Founded in 2007, by 2016 the chain had 63 outlets in the country, with its network stretching from Trelleborg in the south to Boden in the north. The success of Smarteyes is in large part due to its unique strategy of offering fashionable spectacles at affordable prices. Its pricing strategy is centred on simplicity, with the only factor influencing the price of its spectacles being the type of spectacle lenses ch...

Euromonitor International’s Spectacles in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spectacles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spectacles in Sweden
SPECTACLES IN SWEDEN
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spectacles by Category: Volume 2011-2016
Table 2 Sales of Spectacles by Category: Value 2011-2016
Table 3 Sales of Spectacles by Category: % Volume Growth 2011-2016
Table 4 Sales of Spectacles by Category: % Value Growth 2011-2016
Table 5 Sales of Spectacle Lenses by Type: % Value 2011-2016
Table 6 NBO Company Shares of Spectacles: % Value 2011-2015
Table 7 LBN Brand Shares of Spectacles: % Value 2012-2015
Table 8 Distribution of Spectacles by Format: % Value 2011-2016
Table 9 Forecast Sales of Spectacles by Category: Volume 2016-2021
Table 10 Forecast Sales of Spectacles by Category: Value 2016-2021
Table 11 Forecast Sales of Spectacles by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Spectacles by Category: % Value Growth 2016-2021
Future Eyewear Group Sweden Ab in Eyewear (sweden)
Strategic Direction
Key Facts
Summary 1 Future Eyewear Group Sweden AB: Key Facts
Summary 2 Future Eyewear Group Sweden AB: Operational Indicators 2013-2015
Competitive Positioning
Summary 3 Future Eyewear Group Sweden AB: Competitive Position 2015
Scandinavian Eyewear Ab in Eyewear (sweden)
Strategic Direction
Key Facts
Summary 4 Scandinavian Eyewear AB: Key Facts
Summary 5 Scandinavian Eyewear AB: Operational Indicators 2013-2015
Competitive Positioning
Summary 6 Scandinavian Eyewear AB: Competitive Position 2015
Executive Summary
Eyewear Continues To Develop Positively, But at A More Moderate Pace
Changing Fashion Trends in Sweden Bolster the Performance of Sunglasses
Swedish Eyewear Is Mature and Largely Led by Multinationals
Mixed Results for Internet Retailing in Eyewear
Intense Price Competition Expected To Prevent Growth in Eyewear Value Sales
Key Trends and Developments
Demographic and Social Trends Bode Well for Eyewear in Sweden
Eyewear Retailing Environment in Sweden Undergoes Changes
Eyewear Players Look Set To Benefit From Proposed Legislation on Driver's Licences
Table 13 Sales of Eyewear by Category: Volume 2011-2016
Table 14 Sales of Eyewear by Category: Value 2011-2016
Table 15 Sales of Eyewear by Category: % Volume Growth 2011-2016
Table 16 Sales of Eyewear by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Eyewear: % Value 2011-2015
Table 18 LBN Brand Shares of Eyewear: % Value 2012-2015
Table 19 Distribution of Eyewear by Format: % Value 2011-2016
Table 20 Forecast Sales of Eyewear by Category: Volume 2016-2021
Table 21 Forecast Sales of Eyewear by Category: Value 2016-2021
Table 22 Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 23 Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources












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