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Spectacles in Sweden

  • July 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

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Optical shops chain Smarteyes expanded rapidly in Sweden during the review period. Founded in 2007, by 2016 the chain had 63 outlets in the country, with its network stretching from Trelleborg in the south to Boden in the north. The success of Smarteyes is in large part due to its unique strategy of offering fashionable spectacles at affordable prices. Its pricing strategy is centred on simplicity, with the only factor influencing the price of its spectacles being the type of spectacle lenses ch...

Euromonitor International’s Spectacles in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Readymade Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spectacles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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