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  4. > Strategic Analysis of the Brazilian Companies Investments in ICT : A Deep Analysis of Current and Future Investments in Brazil Regarding IT and Telecom Trends

Executive Summary

From June until November 2014, Frost & Sullivan undertook a study to investigate and analyze likely technology spending patterns and purchase behavior in 2015 among Brazilian companies of different sizes and from different sectors. The key findings are as follows:

The ICT Decision Process is being Shared Among Departments
With technology present in every department of a company, the CIO is losing autonomy in the decision-making process: Decisions are being made in collaboration with the CEO and CFO. Also, demands to invest in ICT are coming from business departments, increasing the relationship between them and the CIO.

Investments in IT Security, Mobility, and Cloud Computing are the Top Priorities
Most Brazilian companies already invest in Security. Also, other trends such as Mobility ( %) and Cloud ( %) already show a representative adoption. However, Big Data Analytics is not yet a priority for CIOs.

While Private Cloud is the Preferred Business Model, Experienced Companies are Moving to Hybrid
A large number of companies use a private cloud. Others work in a hybrid environment, looking for greater experience in cloud, before deciding which business model will bring the greatest benefits for their need.

Global IT Companies had the Highest Cloud Capability Rate Compared to Datacenter and Telco Companies
Global IT companies were considered the most trusted providers of cloud. Datacenter companies were also well-rated, but telcos rated low as they had problems in the delivery of their core and non-core offers.

Infrastructure, Connectivity and SLA are the Most Important Factors when Selecting a Cloud Provider
These three factors are considered the most important, followed by price and successful use cases; brand was the least important factor, evidence of a market that is investing in cloud to reduce costs.

Most Companies do not know what Big Data Is
About % of the companies interviewed don’t have plans (or even want) to start investing in Big Data, and they also don’t know how. Big Data is still a nascent market, with providers using different taxonomies, and companies find it difficult to understand the benefits of Big Data and how to start investing.

Companies Want to Analyze Data Faster
There was a significant interest in analyzing current data faster. This could be related to the highly competitive economy, and the CIOs’ need to help companies improve both their time-to-market and quality of decisions.

Who is a Big Data Provider?
More than half of the interviewed companies couldn’t mention even one big data provider, showing that most had not understood its benefits. Considering just mentions, IBM is the Big Data Analytics Top of Mind provider.

Big Data Top Challenges? Can’t see Enough Benefits
Brazilian companies are not used to using analytics to take business decisions and this hinders their investing in Big Data, which is not yet a priority for the CIO. Investments are requisitioned mostly from other business departments such as marketing, sales, and procurement.

Ultra Broadband and Enterprise Mobility Applications Drive the Small and Medium Business Market
End-user research indicates that, in terms of telecom spending, ultra broadband services and enterprise mobility applications are emerging as potential revenue streams for Telcos in the Business-to-Business (B2B) segment. However, the growth of ultra broadband services poses challenges for operators, as it tends to cannibalize the revenue of dedicated Internet services, which are much more expensive. Telcos will need to re-evaluate their service portfolio and pricing in order to avoid this threat. In addition, to offer Quality of Service (QoS) for enterprise mobility applications, Telcos will need to manage the customer experience. This could include, for instance, Software-defined Networking (SDN), Network Function Virtualization (NFV), managed Carrier Wi-Fi/WLAN, and 4G connectivity with Customer Experience Management (CEM) features.

While Hosted IP Telephony is Still in the Nascent Stage, Significant Growth is Expected in the Next Five Years, as Many Participants are Currently Offering Hosted IP Telephony
Research indicates a clear trend of traditional voice services being substituted by Voice-over-IP (VoIP) and Unified Communications (UC), as a result of lower costs and an increase in the number of features on offer, including mobility and highly graphic and dynamic forms of communication and collaboration.

Wi-Fi/WLAN is Available in Almost x % of Companies Interviewed; However, Only x % Share Access with Guests and Customers. This Could be Increased if Service Providers Offered Additional Features
Approximately x % of the interviewed companies have made its Wi-fi hotspot available for customers. This points to the need to provide robust Wi-Fi routers and split bandwidth that can guarantee the required QoS for internal applications and security services. Services and the SMB segment are the drivers for growth.

Research Objectives

Spending Patterns and Purchase Behavior: The primary objective of this research was to investigate and to analyze ICT (Information and Communication Technologies) spending patterns and purchase behavior amongst corporations and small and medium businesses (SMB) spread through all sectors of the economy in Brazil for the year 2015.
ICT Spending Focus: Big Data, Cloud Computing and Telecom Services were the three key areas selected for an analysis of their spending pattern due to their relevance and awareness in the current market. The study also goes deeper in these offers in order to find opportunities for service providers.
Adoption of Key Technologies: Detecting the level of adoption and readiness to adopt key technologies by Brazilian companies was another important research objective. This report also provides an assessment on the needs, priorities, and business objectives of enterprise companies and organizations in Brazil.

Table Of Contents

Strategic Analysis of the Brazilian Companies Investments in ICT : A Deep Analysis of Current and Future Investments in Brazil Regarding IT and Telecom Trends
Executive Summary
Research Background, Objectives, and Methodology
General Overview and Investments Behavior
Information Technology Services Cloud Computing
Information Technology Services Big Data
Telecommunications Fixed Telephony
Telecommunications Data Services
Telecommunications Mobile Services
Telecommunications Unified Communications Services
The Frost and Sullivan Story

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