Table of Contents
•The total Asia-Pacific (APAC) construction chemicals market was worth $ x million in 2013 and it is expected to touch $ x million by 2020.
•The CAGR of this market is likely to be x % in the forecast period mainly due to an increase in raw material prices. This increase is likely to continue throughout the forecast period.
•The concrete admixture segment grew by around x % in unit shipments over 2013 and will witness a CAGR of x % to reach x million litres by 2020. Polycarboxylate ether-based admixtures will grow much faster than their counterparts owing to their functionality.
•The waterproofing segment, especially TPO, EPDM, and polyurethane/polyurea spray membranes, will be increasingly used for various commercial as well as infrastructural projects. This segment is expected to witness a x % unit shipment CAGR to reach x million square metres by 2020.
•Cementitious and polymer-based grouts are the main growth areas in the repair and rehabilitation materials segment. This segment is expected to witness a revenue CAGR of x %.
•The adhesives and sealants segment is expected to witness a x % revenue CAGR to touch $ x million by 2020.
•Heat-resistant coatings is the major revenue contributor to the roofing materials market. This market is expected to witness a revenue CAGR of x % to reach $ x million by 2020.
•Currently, the total APAC construction chemicals market is dominated by commoditized products and Chinese imports. However, this situation is expected to change as high-performance and sustainable products gradually enter the market and garner market share over the forecast period.
The suppliers of construction chemicals should strengthen their relationship with contractors and architects. They should work with the contractors and architects to identify cost-effective solutions in their own portfolio instead of pushing their products into the market.
Certain segments like concrete admixtures and heat-resistant coatings are highly dependent on technology as they are on products. Therefore, companies must invest in technologies which allow improved performance and cost savings.
The construction chemicals market is highly fragmented with low entry barriers and stiff competition among participants. Companies looking to expand their market presence will have to develop strategic alliances with distributors and provide value-added, competitively-priced products.
The construction sector in Vietnam, Thailand, and Indonesia is expected to experience high growth rate. These countries are focusing on expansion of public infrastructure such as roads, railways, hospitals, bridges, harbours, and airports.
Product line strategy, customer value leadership, and product innovation are the key requirements. Product sustainability is expected to emerge as a key differentiator in mature regions of Asia-Pacific during the forecast period.
Product and Technology Trends
•Commoditized products still occupy a major part of the market share and this trend is expected to decrease in the forecast period due to the increase in awareness of specialty and sustainable products.
•Given the scenario of a price-conscious market, companies tend to aggressively price their existing products instead of foraying into value-added sustainable solutions. This situation is anticipated to change during the forecast period.
•Countries like Australia and New Zealand encourage high-performance sustainable products in their market, whereas consumers in Vietnam, Thailand, Indonesia, and the Philippines are happy with low-cost products with low to medium performance characteristics.
•In many segments, traditional solutions are gradually being replaced by new high-performance products. For instance, polycarboxylate ether-based admixtures are increasingly finding acceptance in certain construction markets where performance drives the decision-making process.
•Similarly, membrane-based systems such as TPO, HDPE, and EPDM are becoming popular in commercial roofing markets.
•Companies are also pro-actively trying to increase consumers’ awareness of the advantages of using eco-friendly sustainable products.
Key Questions This Study Will Answer
Is the market growing and at what rate?
Which regions should companies focus on in the future?
What are the key factors driving and restraining market growth?
What are some of the key focus areas that will enable companies to stay ahead of the competition?
What are the key competitive factors governing the market?
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