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Tea in Argentina

  • February 2015
  • -
  • Euromonitor International
  • -
  • 30 pages

Tea remains an undynamic area in comparison to soft drinks and coffee. Tea volume sales fell by 1% in 2014 due to stronger competition from value priced other hot drinks, particularly yerba mate, which the federal government has subsidised and regulated since 2008 and spends millions of ARS on in order to reduce retail prices so as to keep consumption affordable for lower income groups.

Euromonitor International's Tea in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Tea in Argentina
TEA IN ARGENTINA

February 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Cabrales SA in Hot Drinks (argentina)
Strategic Direction
Key Facts
Summary 1 Cabrales SA: Key Facts
Summary 2 Cabrales SA: Operational Indicators
Company Background
Production
Summary 3 Cabrales SA: Production Statistics 2013
Competitive Positioning
Summary 4 Cabrales SA: Competitive Position 2014
Cafes La Virginia SA in Hot Drinks (argentina)
Strategic Direction
Key Facts
Summary 5 Cafes La Virginia: Key Facts
Summary 6 Cafes La Virginia: Operational Indicators
Company Background
Production
Summary 7 Cafes La Virginia: Production Statistics 2014
Competitive Positioning
Summary 8 Cafes La Virginia: Competitive Position 2014
Establecimiento Las Marías Sacifa in Hot Drinks (argentina)
Strategic Direction
Key Facts
Summary 9 Establecimiento Las Marías SACIFA: Key Facts
Summary 10 Establecimiento Las Marías SACIFA: Operational Indicators
Company Background
Production
Summary 11 Establecimiento Las Marías SACIFA: Production Statistics 2014
Competitive Positioning
Summary 12 Establecimiento Las Marías SACIFA: Competitive Position 2014
Executive Summary
Argentine Economy Enters Recession
Traditional Yerba Mate Remains Highly Popular
Coffee Pods Expands Quickly
Hard Discounters Performing Well
Further Weakening of Consumption Projected for 2014-15
Key Trends and Developments
Traditional Yerba Mate Remains Highly Popular
Instant Coffee Recording Good Growth
Hard Discounters Performing Well
Further Weakening Consumption Projected for 2014-15
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014
Definitions
Sources
Summary 13 Research Sources












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