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Tea in Germany

  • January 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

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In 2016, tea consumption in Germany reached an all-time high, continuing a trend that was already visible the previous year. Tea has taken on an increasingly important role for German consumers, which can be explained by two major developments. Firstly, tea consumers are eager to try out new products in a marketplace which has seen various innovations of late, from alternative methods of preparation to entirely new flavours. Secondly, more than ever before, consumers are interested in healthy ho...

Euromonitor International’s Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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