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Tea in Germany

  • January 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

In 2016, tea consumption in Germany reached an all-time high, continuing a trend that was already visible the previous year. Tea has taken on an increasingly important role for German consumers, which can be explained by two major developments. Firstly, tea consumers are eager to try out new products in a marketplace which has seen various innovations of late, from alternative methods of preparation to entirely new flavours. Secondly, more than ever before, consumers are interested in healthy ho...

Euromonitor International’s Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Germany
TEA IN GERMANY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Tea by Standard Vs Pods: % Volume 2011-2016
Table 6 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 7 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 8 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 12 Forecast Retail Sales of Tea by Standard Vs Pods: % Volume 2016-2021
Ostfriesische Tee Gesellschaft in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Ostfriesische Tee Gesellschaft: Key Facts
Summary 2 Ostfriesische Tee Gesellschaft: Operational Indicators
Competitive Positioning
Summary 3 Ostfriesische Tee Gesellschaft: Competitive Position 2016
Teekanne GmbH and Co Kg in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Teekanne GmbH and Co KG: Key Facts
Summary 5 Teekanne GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 6 Teekanne GmbH and Co KG: Competitive Position 2016
Executive Summary
Fresh Ground Coffee Pods Continues To Record Strong Growth in 2016
Tea Reaches A New Consumption Peak Thanks To Growing Health Awareness
Mondelez Remains the Leading Company in Hot Drinks in Germany
Sustainability Becomes An Increasingly Important Factor for Consumers and Manufacturers Alike
Hot Drinks Expected To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Increasing Sales of Coffee Pods
Tea Consumption Reaches A New High As It Benefits From Recent Trends
Sustainability A Growing Concern for Both Consumers and Manufacturers
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 15 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 16 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 7 Research Sources

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