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Tea in Germany

  • April 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

The growth seen in tea in 2015 was partly due to an upwards correction from 2014, as the winter of 2015 was a little cooler than the previous one, which supported sales of tea. In most regions in Germany, tea is still perceived as a drink for the winter. When it is cold outside, consumers like a hot drink to warm themselves up. However, broader trends supported the growth, as each year more German consumers are choosing tea as a healthy addition to their lifestyle. Coffee drinkers are more...

Euromonitor International's Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Germany
TEA IN GERMANY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Ostfriesische Tee Gesellschaft in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Ostfriesische Tee Gesellschaft: Key Facts
Summary 2 Ostfriesische Tee Gesellschaft: Operational Indicators
Competitive Positioning
Summary 3 Ostfriesische Tee Gesellschaft: Competitive Position 2015
Teekanne GmbH and Co Kg in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Teekanne GmbH and Co KG: Key Facts
Summary 5 Teekanne GmbH and Co. KG: Operational Indicators
Competitive Positioning
Summary 6 Teekanne GmbH and Co. KG: Competitive Position 2015
Executive Summary
Tea Benefits From Growing Health-consciousness Amongst German Consumers
Price War in Fresh Ground Coffee Pods Continues in 2015 Leading To A Lower Average Unit Price
Mondelez Manages To Maintain Its Leading Position Within Hot Drinks in Germany
No Ground-breaking Innovations in Hot Drinks As Major Trends Continue
Hot Drinks Set To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Convenience and A Continued Price War Drives Sales of Hard Coffee Pods
Growing Concerns Around Ecology Sees Manufacturers Paying Increasing Attention To Environmental Issues
Convenient Tea Formats Grow Ever Stronger
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Table 38 Imports and Exports of Coffee and Tea 2010-2014
Definitions
Sources
Summary 7 Research Sources












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