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Public Relations Industry Market Update 2014

  • December 2014
  • -
  • Key Note Publications Ltd

Executive Summary

The public relations (PR) market in the UK has continued to show strong growth in the 5 years since the recession, with Key Note estimating the market to have increased by 44.8% between 2009 and 2013. A more positive economic outlook, heightened demand for digital and social media solutions, and a rise in merger and acquisition (M&A) activity have acted as key drivers behind the strong industry growth achieved in recent years, with several sectors of the industry continuing to show intense consolidation activity, including within the agency side and the support services sector. This intense M&A activity is thought to have been spurred on by the increasing alignment of PR with other marketing communications disciplines, such as marketing and advertising; with the ‘big four’ global marketing and advertising networks — WPP, Omnicom, Publicis and Interpublic — buying up smaller, niche PR firms in order to improve and develop their position as a ‘one-stop-shop’ for all clients’ communications needs.

Table Of Contents

Public Relations Industry Market Update 2014
Public Relations Industry 2014
Foreword
Introduction and Definition
REPORT COVERAGE
MARKET SECTORS
Business-to-Business
Consumer
Corporate Social Responsibility
Financial Communications
Healthcare
Internal Communications
'Pro-Bono' and Not-for-Profit
Public Affairs
Public Sector
Technology
Executive Summary
What's KEY in the Market?
KEY DRIVERS
MARKET TRENDS
Digital and Social Media
The PR Market Continues to Consolidate
The Squeezed Middle
ECONOMIC TRENDS
MARKET POSITION
HOW ROBUST IS THE MARKET?
Market Size, Segmentation and Forecasts
MARKET SIZE and SEGMENTATION
The Total Market
Market Sectors
FORECASTS
Future Trends
Future Economic Trends
Forecast Total Market
MARKET GROWTH
Agency Versus In-House
BACKGROUND
MARKET SIZE and SEGMENTATION
Total Market Size
Profitability
AGENCY RANKINGS
AGENCY VERSUS IN-HOUSE
Employment
Turnover
Sector Analysis
THE FUTURE
Public Relations Support Services
BACKGROUND
MARKET SIZE
MEDIA MONITORING AND EVALUATION
Fees
COMPETITIVE STRUCTURE
Cision
Ebiquity
Gorkana Group
Kantar Media
Other Companies
The Blogosphere and Social Media
BACKGROUND
CORPORATE SOCIAL MEDIA USAGE
Corporate Blogs
Budgets
INDUSTRY RESEARCH
Blogging
Social Media
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
PESTEL
POLITICAL
Government Accused of Central Office of Information U-Turn
ECONOMIC
Public Relations Budgets Revised Upwards Once Again
Eurozone Heading for Triple-Dip Recession?
SOCIAL
Is the Industry Having a Reputation Crisis of its Own?
Skills Shortage Hits the Industry
TECHNOLOGICAL
Technology PR Observes Sharpest Growth
Facebook Algorithm Change is Bad for Brands
ENVIRONMENTAL
Top Firms Rule Out Working with Climate Change Deniers
LEGISLATIVE
'Right to be Forgotten' to Make PR Easier
New Lobbying Act Dubbed 'Gagging Law' by Industry and Charities
Company Financials
Further Sources
Associations
Publications
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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