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The UK book publishing market has faced numerous challenges in recent years, with the economic environment continuing to remain unsteady in the wake of the 2008/2009 recession, and traditional publishers and booksellers facing increased competition from online retailers. The digital migration of consumers onto mobile platforms has resulted in a rapid rise in digital media consumption, with this trend likely to have long-lasting implications for the book publishing markets, as traditional publishers struggle to compete against online operators, which have continued to undercut traditional booksellers on price — a trend that has ultimately served to erode market value in recent years.
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