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Toilet Care in Austria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Toilet care was influenced by two main factors in 2015. The increasingly busy lifestyles of many Austrians triggered a tendency to stay at home, hence the cocooning trend. After a busy day at the office and a multitude of stressful situations, working consumers displayed a tendency to relax at home, which becomes one’s oasis of peace and comfort. This trend also triggered demand for more hygiene at home among both larger and single member households, with particular attention paid to bacteria-...

Euromonitor International's Toilet Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toilet Care in Austria
TOILET CARE IN AUSTRIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2010-2015
Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH and Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Summary 2 dm-Drogerie Markt GmbH and Co KG: Operational Indicators
Internet Strategy
Summary 3 dm-Drogerie Markt GmbH and Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 dm-Drogerie Markt GmbH and Co KG: Private Label Portfolio
Competitive Positioning
Summary 5 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2015
Henkel Central and Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 6 Henkel Central and Eastern Europe GmbH: Key Facts
Summary 7 Henkel Central and Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 8 Henkel Central and Eastern Europe GmbH: Competitive Position 2015
Hofer Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 9 Hofer KG: Key Facts
Summary 10 Hofer KG: Operational Indicators
Production
Private Label
Summary 11 Hofer KG: Private Label Portfolio
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 12 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 13 Reckitt Benckiser Austria GmbH: Competitive Position 2015
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 14 Research Sources












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