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Toilet Care in Denmark

  • January 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

Environmental awareness is high in Denmark, to the extent that it is an important determinant of the purchasing decision process. Review period observations highlight the impact this awareness had on value sales for toilet care. Reckitt Benckiser’s Harpic brand, for example, was criticised in 2013 for containing high levels of chlorine. High levels of chlorine can potentially have harmful effects on water systems and for the general well-being of consumers. Incidents such as this are motivating...

Euromonitor International’s Toilet Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toilet Care in Denmark
TOILET CARE IN DENMARK
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2011-2016
Table 2 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 4 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 5 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Matas A/S: Key Facts
Summary 2 Matas A/S: Operational Indicators
Company Background
Private Label
Summary 3 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 4 Matas A/S: Competitive Position 2016
Reckitt Benckiser (scandinavia) A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 6 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
Summary 7 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 8 Unilever Danmark A/S: Key Facts
Summary 9 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 10 Unilever Danmark A/S: Competitive Position 2016
Executive Summary
Home Care in Denmark Records Stable Value Growth
Removing the Chore From Cleaning
Multinationals Dominate
Grocery Retailers Is Dominant Distribution Channel
Low Value Growth Predicted for Home Care
Key Trends and Developments
Demand for Internet Retailing Is Booming
Single-person Households Dominate
Parallel Imports Make Inroads
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources












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