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Toilet Care in Kenya

  • January 2016
  • -
  • Euromonitor International
  • -
  • 14 pages

Manufacturers engaged in active marketing campaigns throughout 2015, educating consumers on product use. In-store marketing and directly engaging with customers through trade activities promoted value and volume growth. Furthermore, higher disposable incomes amongst the Kenyan middle-classes played a key role in encouraging growth in toilet care, due to greater spending power.

Euromonitor International’s Toilet Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toilet Care in Kenya
TOILET CARE IN KENYA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2010-2015
Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
Haco Tiger Brands (ea) Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 1 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 2 Haco Tiger Brands (ea) Ltd: Competitive Position 2015
Executive Summary
Growth in Home Care Revenues Slows in 2015
Increased Marketing Activities Continue To Drive Sales
International Firms Lead Home Care in 2015
Supermarkets Remains the Most Popular Distribution Channel
Strong Growth Expected Over the Forecast Period
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Distribution of Home Care by Format: % Value 2010-2015
Table 13 Distribution of Home Care by Format and Category: % Value 2015
Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources












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