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Toilet Care in Sweden

  • January 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Swedish consumers would rather avoid the chore of cleaning toilets as this is perceived as a rather unpleasant task. Therefore, they are actively seeking products which claim to make toilet cleaning easier and offer greater convenience and efficiency. It is therefore commonplace to see packaging text using words such as “turbo” and “power”.

Euromonitor International’s Toilet Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toilet Care in Sweden
TOILET CARE IN SWEDEN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2010-2015
Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
Cederroth Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Cederroth AB: Key Facts
Summary 2 Cederroth AB: Operational Indicators
Competitive Positioning
Summary 3 Cederroth AB: Competitive Position 2015
Reckitt Benckiser (sweden) in Home Care (sweden)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser (Sweden): Key Facts
Competitive Positioning
Summary 5 Reckitt Benckiser (Sweden): Competitive Position 2015
Unilever Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 6 Unilever Sverige AB: Key Facts
Summary 7 Unilever Sverige AB: Operational Indicators
Competitive Positioning
Summary 8 Unilever Sverige AB: Competitive Position 2015
Executive Summary
Home Care Registers Positive Value Growth in 2015
Manufacturers Seek To Make Household Tasks Less of A Chore
Multinationals To the Fore
Grocery Retailers Dominate Distribution
Further Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Laundry Duties A Source of Irritation
Removing the Chore From Cleaning
Collaborations With Consumer Appliance Manufacturers
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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