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Writing Instruments in Japan

  • July 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

In 2016, writing instruments recorded modest current value growth of 2%. Consumers are showing a stronger interest in high quality writing instruments. After the global economic crisis, a large number of Japanese companies stopped supplying writing instruments to employees, with many currently being required to purchase their own products to suit their own needs and preferences. Domestic manufacturers have been developing a range of innovative and more functional writing instruments to cater for...

Euromonitor International’s Writing Instrumentsin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in Japan
WRITING INSTRUMENTS IN JAPAN
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Mitsubishi Pencil Co Ltd in Personal Accessories (japan)
Strategic Direction
Key Facts
Summary 1 Mitsubishi Pencil Co Ltd: Key Facts
Summary 2 Mitsubishi Pencil Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Mitsubishi Pencil Co Ltd: Competitive Position 2015
Executive Summary
Personal Accessories Witnesses A Further Slowdown in Value Growth
Inbound Chinese Tourists Support Luxury Brands
Luxury Brands Enjoy Strong Growth
Specialists Continue To Dominate While Internet Retailers Gain Ground
Slow Growth Expected To Continue As Unit Prices Rise
Key Trends and Developments
Inbound Chinese Tourists Drive Sales
Luxury Products Perform Well Across Different Personal Accessory Categories
Specialists and Online Retailers Play Different Roles
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












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