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Writing Instruments in South Africa

  • October 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Summary

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Writing instruments continues to be heavily influenced by discounting practices offered by retailers during the back-to-school season. The demand for products, such as markers, highlighters and pencils, tends to be stable during the year but surges around back-to-school periods when parents invest heavily in school materials, including stationery, school bags and uniforms.

Euromonitor International’s Writing Instrumentsin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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