Butter, Yellow Fats and Oils - Europe - July 2010

• Publication date: July 2010

About this report Butter markets across Europe tend to be mature and stable, growing only slowly. Butter is regaining ground, as consumers regain trust and taste for a product that was once vilified for its unhealthiness. People are moving away from the old style of calorie-counting towards a more holistic understanding of health, within which taste and natural wholesomeness can play a part. The convenience of new spreadable butter ...

About this report

Butter markets across Europe tend to be mature and stable, growing only slowly. Butter is regaining ground, as consumers regain trust and taste for a product that was once vilified for its unhealthiness. People are moving away from the old style of calorie-counting towards a more holistic understanding of health, within which taste and natural wholesomeness can play a part. The convenience of new spreadable butter lines also helps.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and

share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

Condiment, Sauce, Oil And Spice Industry in Italy

Contents

Issues in the Market
Key themes
Definition
Consumer research
Abbreviations
Market in Brief
A comeback for butter
Convenience of spreadability
High number of organic, and healthier, launches
France has highest penetration of butter, Germany leads for spreads
European Market Size and Forecast
Key points
Overall
Butter
Figure 1: Retail value sales of butter, by country, 2004-13
Figure 2: Retail value sales of butter, by country, 2004-13
Figure 3: Retail volume sales of butter, by country, 2004-13
Figure 4: Retail volume sales of butter, by country, 2004-13
Figure 5: Retail volume sales of butter, by country, 2004-13
Figure 6: Spend per capita, by country, 2004-08
Fats and spreads
Figure 7: Retail value sales of margarine. UK, 2004-14
Figure 8: Spend on Margarine per capita, UK, 2004-09
Figure 9: Retail value sales of margarine, France, 2004-13
Figure 10: Retail volume sales of margarine, France, 2004-13
Figure 11: Spend per capita on margarine, France, 2004-08
Market Segmentation
Key points
Butter
Figure 12: Market segmentation, by volume, France, 2008
Figure 13: Market segmentation, by volume, Germany, 2008
Figure 14: Market segmentation, by volume, Italy, 2008
Figure 15: Market segmentation, by volume, Spain, 2008
Figure 16: Market segmentation, by value, UK, 2008
Fats and spreads
Figure 17: Market segmentation, by value, UK, 2009
Figure 18: Market segmentation, by volume, France, 2008
Companies and Product Innovation
Key points
Figure 19: Percentage of new product launches, by region, 2009
Figure 20: Percentage of new product launches, by European country, 2009
Figure 21: Percentage of new product launches, by sub-category, by country, 2009
Figure 22: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
France – Butter, yellow fats and oils
Figure 23: Percentage of new product launches, by sub-category, France, 2006-09
Figure 24: Top five claims in new product development, France, 2006-09
Most innovative products
Germany – Butter, yellow fats and oils
Figure 25: Percentage of new product launches, by sub-category, Germany, 2006-09
Figure 26: Top five claims on new product development, Germany, 2006-09
Most innovative products
Italy – Butter, yellow fats and oils
Figure 27: Percentage of new product launches, by sub-category, Italy, 2006-09
Figure 28: Top five claims on new product development, Italy, 2006-09
Most innovative products
Spain – Butter, yellow fats and oils
Figure 29: Percentage of new product launches, by sub-category, Spain, 2006-09
Figure 30: Top five claims on new product development, Spain, 2006-09
Most innovative products
UK – Butter, yellow fats and oils
Figure 31: Percentage of new product launches, by sub-category, UK, 2006-09
Figure 32: Top five claims on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Figure 33: Penetration and frequency of eating butter and margarine and low fat/dairy spreads, by country, 2009
Figure 34: Types of butter, by country, 2009
Trends
Figure 35: Trends in penetration of eating butter and margarine and low fat/dairy spreads, France, 2005-09
Figure 36: Trends in penetration of eating butter and margarine and low fat/dairy spreads, Germany, 2005-09
Figure 37: Trends in penetration of eating butter and margarine and low fat/dairy spreads, GB, 2005-09
Figure 38: Trends in penetration of eating butter and margarine and low fat/dairy spreads, Spain, 2005-09
Demographic analysis
Figure 39: France demographics, 2009
Figure 40: France demographics, 2009
Figure 41: Germany demographics, 2009
Figure 42: Germany demographics, 2009
Figure 43: GB demographics, 2009
Figure 44: GB demographics, 2009
Figure 45: Spain demographics, 2009
Figure 46: Spain demographics, 2009
Attitudes
Figure 47: Attitudes towards eating, by country, 2009
Appendix – Market Segmentation Data
Figure 48: Market segmentation, by volume, Austria, 2008
Figure 49: Market segmentation, by value, Austria, 2008
Figure 50: Market segmentation, by volume, Czech Republic, 2008
Figure 51: Market segmentation, by volume, Hungary, 2006
Figure 52: Market segmentation, by value, Ireland, 2008
Figure 53: Market segmentation, by volume, Netherlands, 2008
Figure 54: Market segmentation, by value, Romania, 2008
Figure 55: Market segmentation, by volume, Russia, 2008
Figure 56: Market segmentation, by volume, Slovak Republic, 2008
Figure 57: Market segmentation, by volume, Sweden, 2008
Figure 58: Market segmentation, by volume, Switzerland, 2008
Appendix – Market Size and Forecast Data
Figure 59: Retail value sales of butter, by country, 2004-13
Figure 60: Retail value sales of butter, by country, 2004-13
Figure 61: Retail volume sales of butter, by country, 2004-13
Figure 62: Retail volume sales of butter, by country, 2004-13
Figure 63: Retail volume sales of butter, by country, 2004-13
Figure 64: Spend per capita, by country, 2004-08
Figure 65: Retail value sales of margarine. UK, 2004-14
Figure 66: Spend on Margarine per capita, UK, 2004-09
Figure 67: Retail value sales of margarine, France, 2004-13
Figure 68: Retail volume sales of margarine, France, 2004-13
Figure 69: Spend per capita on margarine, France, 2004-08

Butter in Italy

Italy Margarine Sales, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database, UN Comtrade, BMI Calculation

• Industries : Dairy Products and Egg
• Countries : Italy

Italy Margarine Sales, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2000 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database, UN Comtrade, BMI Calculation

• Industries : Dairy Products and Egg
• Countries : Italy

Italy Margarine Exports, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2016
By Business Monitor International
Source: UN Comtrade

• Industries : Dairy Products and Egg
• Countries : Italy

Italy Margarine Exports, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2000 To 2009
By Business Monitor International
Source: UN Comtrade

• Industries : Dairy Products and Egg
• Countries : Italy

Italy Margarine Imports, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2000 To 2009
By Business Monitor International
Source: UN Comtrade

• Industries : Dairy Products and Egg
• Countries : Italy

Condiment, Sauce, Oil and Spice in Italy

Italy Virgin Olive Oil Production, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2016
By Business Monitor International
Source: UN Industrial Commodity Statistics Database

• Industries : Condiment, Sauce, Oil and Spice
• Countries : Italy

Italy Virgin Olive Oil Exports, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2016
By Business Monitor International
Source: UN Comtrade

• Industries : Condiment, Sauce, Oil and Spice
• Countries : Italy

Italy Virgin Olive Oil Exports, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2000 To 2009
By Business Monitor International
Source: UN Comtrade

• Industries : Condiment, Sauce, Oil and Spice
• Countries : Italy

Italy Virgin Olive Oil Imports, Tonnes

• $ 250
• Industry data
• January 2013

Yearly, From 1999 To 2016
By Business Monitor International
Source: UN Comtrade

• Industries : Condiment, Sauce, Oil and Spice
• Countries : Italy

Italy Virgin Olive Oil Imports, Tonnes, % Change Y-o-y

• $ 250
• Industry data
• January 2013

Yearly, From 2000 To 2009
By Business Monitor International
Source: UN Comtrade

• Industries : Condiment, Sauce, Oil and Spice
• Countries : Italy