1. Market Research
  2. > Consumer Trends Market Trends

Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits

  • January 2015
  • 209 pages
  • GlobalData
Report ID: 2599444

Summary

Table of Contents

Search Inside

Summary
“Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits” helps companies to develop competitive advantages across the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states.

Canadean's comprehensive trend framework is a toolkit companies can use to identify the most important consumer behaviors currently driving their market, and decrease the risk of aligning products with need states that are not influential on actual behavior.

Canadean's trend framework covers nine mega-trends and 20 trends, with consumer data analyzing the influence of these trends across 10 key countries, and identifies the key age, gender, wealth, and leisure time groups for each trend.

Key Findings
- Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands keep ahead of consumer trends. In recent years there have been a number of publicized failed launches from the biggest brands because they didn't recognize evolving consumer need states.

- The needs of consumers in developed economies will continue to be shaped by aging populations. This will cause rising demand for functional products - in particularly food and drink - with health concerns being at the forefront of older consumers' minds. These consumers will demand sophisticated approaches from brands focused on maintaining active lifestyles, and shy away from products that are centered on the vulnerabilities that come with age.

- Developing economies will witness the increased blurring of gender roles as growing female employment outside the home, and women's empowerment movements, help to challenge traditional notions of femininity and masculinity.

- This change will continue to have a significant impact on the food market in particular as women's share of domestic labor decreases, reducing the amount of time that women spend preparing meals. Snacking occasions will also increase as meal times become more fragmented in order to accommodate busy working lifestyles.

Synopsis
“Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits” is a toolkit companies can use to identify the most important consumer behaviors currently driving their market, and decrease the risk of aligning products with need states that are not influential on buying behavior. This toolkit provides:

- A framework of nine mega-trends and twenty trends that capture the key need states driving consumer markets

- Quantification of how important each trend is in 10 key countries

- Identification of key consumer groups for each trend, including key age groups, gender, wealth group, and leisure time group

- An evaluation of the consumer behaviors driving each trend, providing a unique level of granularity to the trend framework

- Best practice product examples for each trend

- Analysis of how the trend will develop in future, for both developed and developing economies

- Recommended actions on how to best target each trend, for Food, Soft Drinks, Alcoholic Drinks, and Cosmetics and Toiletries categories

Reasons to Buy
Canadean's comprehensive trend framework is a toolkit companies can use to align their products and marketing campaigns with the most pertinent consumer need states, and decrease the risk of aligning products with need states that are not influential on actual behavior.

Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands keep ahead of consumer trends. This report marries theory with practice, providing both a comprehensive conceptual understanding of consumer behaviors, and recommended actions and product examples to show how these trends should be targeted.

Key Highlights
NA

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Why Lifestyles Insights Matter for Business Strategy

  • $ 1197
  • Industry report
  • April 2017
  • by Euromonitor International

The habits, preferences and attitudes of global consumers directly shape their goals and priorities and have an enormous impact on the products and services they decide to buy and use in their everyday ...

Freedonia Focus on Equine Products & Services: United States

  • $ 750
  • Industry report
  • March 2017
  • by Freedonia Focus

This report forecasts the US equine market – consisting of supplies (including feed) and services – in US dollars to 2020. To illustrate historical trends, the total market is reported for 2012 and ...

The Drivers and Opportunities of Changing Household Size

  • $ 1197
  • Industry report
  • October 2016
  • by Euromonitor International

Household sizes are rapidly changing worldwide, creating new consumer trends and changing the behaviour patterns of household dwellers. Households are contracting in terms of inhabitants but growing in ...


More Reports:

Consumer Trends in World (5)
Download Unlimited Documents from Trusted Public Sources

Consumer Trends Markets

  • June 2017
    8 pages
  • Food  

View report >

Housing Demand Analysis in the UK

  • March 2017
    6 pages
  • Housing  

  • United Kingdom  

    Europe  

View report >

Global Consumer Trends Markets

  • February 2017
    4 pages
  • World  

View report >

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.