1. Market Research
  2. > Manufacturing
  3. > Packaging Market Trends
  4. > Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging

Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging

  • January 2015
  • -
  • GlobalData
  • -
  • 75 pages

Summary

Table of Contents

Search Inside

Summary
“Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging” provides detailed insight into new opportunities in food packaging in both developing and developed countries. The evolution of consumption habits across the world means both retailers and manufacturers need a renewed understanding of consumers' consumption habits, and how this will affect their product choices. To do this, the report highlights innovative new product development for effectively targeting consumers' most important needs through packaging innovation, and offers strategic recommendations to capitalize on the evolving motivations driving consumption.

Key Findings
- The popularity of Glass packaging is declining, as Rigid Plastics and Flexible Packaging are being used to lower costs, even for luxury foods

- Manufacturers need to make sure product packaging is easy to open yet protects the food it houses

- Manufacturers can adapt different packaging strategies to target consumers at different stages of their life

- A simple, transparent packaging design allows the consumer to assess quality and build trust with the product at the purchasing stage

- Manufacturers are encouraging consumers to share and socialise, with their products being a center-piece of enjoyment

Synopsis
“Aligning packaging innovation with consumer trends in food - the impact of current and future behaviors in packaging” shows how consumer behavior is evolving and this will open up new opportunities in the packaging market. This includes a more holistic understanding of consumer trends and the role packaging can play in meeting these needs, the continuing influence these needs have on changing consumption habits, and how new packaging innovations will play in consumers' food choices.
In particular, this report includes:

- Identification of the key consumer motivations driving consumption of food on a global scale, with a detailed insight into how these motivations can shape new packaging innovations to further meet consumers' varying needs

- In addition, the report identifies which trends are the most influential in consumption habits across the globe and whether food packaging has successfully aligned with these needs to encourage consumption

- The evolution of consumer need states will create opportunities for marketers in four areas: evolving meal times, managing living costs, indulgence, and health. The report explores the consumer behavior underpinning these trends, highlights innovative product development driven by these evolving consumer needs, and provides actionable insights for marketers to better position their products to meet these trends

Reasons to Buy
This report provides actionable insight into new opportunities emerging in food packaging by bringing together consumer analysis and case studies

This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in three Prepared Meals categories

Understanding these trends, and how the most innovative marketers are seeking to target them, will allow marketing tactics and strategy to be updated in line with the very latest consumer behaviors

Key Highlights
NA

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
Get This Report
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Tube Packaging Market by Type, Application, Material, and Region - Global Forecast to 2021

Tube Packaging Market by Type, Application, Material, and Region - Global Forecast to 2021

  • $ 7150
  • Industry report
  • February 2017
  • by MarketsandMarkets

“Tube packaging market is projected to grow at a CAGR of 6.9%” The tube packaging market is projected to grow at a CAGR of 6.9% during the forecast period of 2016 to 2021 and reach USD 9.30 billion ...

Anti-Counterfeit Packaging Market by Technology, Usage Feature, End-use Sector, and Region - Global Forecast to 2021

Anti-Counterfeit Packaging Market by Technology, Usage Feature, End-use Sector, and Region - Global Forecast to 2021

  • $ 7150
  • Industry report
  • January 2017
  • by MarketsandMarkets

“Growing demand from the pharmaceutical & healthcare sector to drive the market for anti-counterfeit packaging” The global market for anti-counterfeit packaging is projected to grow from USD 107.26 ...

Pharmaceutical Packaging Market by Type, Veterinary Vaccine Packaging, Drug Delivery, Raw Material, and Region - Global Forecast to 2021

Pharmaceutical Packaging Market by Type, Veterinary Vaccine Packaging, Drug Delivery, Raw Material, and Region - Global Forecast to 2021

  • $ 7150
  • Industry report
  • March 2017
  • by MarketsandMarkets

“The pharmaceutical packaging market is projected to grow at a CAGR of 6.4% during forecast period, 2016 to 2021.” The pharmaceutical packaging market is projected to reach USD 94.93 billion by 2021, ...


Download Unlimited Documents from Trusted Public Sources

Packaging Industry in Australia

  • April 2017
    4 pages
  • Australia  

View report >

Industrial Packaging Market in Germany

  • April 2017
    3 pages
  • Industrial Pack...  

  • Germany  

    World  

    Europe  

View report >

Packaging Industry in Singapore

  • April 2017
    2 pages
  • Packaging  

  • Singapore  

    Asia  

    Japan  

View report >

Related Market Segments :

Packaging
Food

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.