The strategic direction of BIM Stores is to continue to offer very low prices for grocery and non-grocery products in the Moroccan market. The company is also adopting a very strong expansion strategy, as its number of outlets reached 341 across the country in 2016. Moreover, the company relies on small profit margins in order to be able to offer very cheap prices to customers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
BIM Stores SARL in Retailing (Morocco) BIM STORES SARL IN RETAILING (MOROCCO) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 BIM Stores SARL: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 2 BIM Stores SARL: Competitive Position 2016