Table of Contents
The strategic direction of BIM Stores is to continue to offer very low prices for grocery and non-grocery products in the Moroccan market. The company is also adopting a very strong expansion strategy, as its number of outlets reached 341 across the country in 2016. Moreover, the company relies on small profit margins in order to be able to offer very cheap prices to customers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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