The concept of Label’Vie in Morocco benefits mainly from the strong brand image of Carrefour and Atacadão hypermarkets, which offer an array of outlets which are always innovative. Carrefour Market offers its customers a very pleasant experience in its stores. The brand uses attractive lighting and furniture, along with the possibility for customers to use the traditional loyalty card, Carrefour. Its concept has proved to be a success, especially regarding the conversion of Label’Vie stores to C...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table Of Contents
LabelâVie SA in Retailing (Morocco) LABEL'VIE SA IN RETAILING (MOROCCO) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Label'Vie SA: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Competitive Positioning Summary 2 Label'Vie SA: Competitive Position 2013