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Alcoholic Drinks in South Africa, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 85 pages

Despite increased pressure on consumers’ disposable incomes due to the poor economic climate, alcoholic drinks managed to remain steady in 2013, only reporting a slight dip in volume growth. Whilst categories such as malt-based RTDs curbed volume growth, this was counteracted by the performance of categories such as vodka, cream-based liqueurs and cider/perry. As alcohol is considered a non-essential or luxury item, some consumers traded down to cheaper alcoholic beverages, rather than dropping...

Euromonitor International's Alcoholic Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in South Africa, Euromonitor International
ALCOHOLIC DRINKS IN SOUTH AFRICA

September 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Drinks in South Africa Records Stable Volume Growth in 2013
Duty Hikes and Rising Costs Increase Prices in 2013
the South African Breweries Continues To Lead Alcoholic Drinks in South Africa in 2013
Leading Supermarket Retailers Continue To Expand Their Specialist Liquor Outlets in 2013
Volume Growth Will Be Curbed by Rising Costs Over the Forecast Period
Key Trends and Developments
Economic Pressure Continues To Impact the Performance of Alcoholic Drinks in South Africa
Premiumisation Trend Despite Constrained Disposable Incomes
Supermarket Retailers Play An Increased Role in the Distribution of Alcoholic Drinks in South Africa
Key New Product Launches
Summary 1 Key New Product Developments 2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2013
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Brandhouse Beverages (pty) Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 3 Brandhouse Beverages (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Brandhouse Beverages (Pty) Ltd: Competitive Position 2013
Douglas Green Bellingham (dgb) in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 5 Douglas Green Bellingham (DGB) (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 DGB (Pty) Ltd: Competitive Position 2013
Edward Snell and Co Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 7 Edward Snell and Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Edward Snell and Co Ltd: Competitive Position 2013
Halewood International Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 9 Halewood International Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Halewood International Ltd: Competitive Position 2013
Omnia Wines in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 11 Omnia Wines: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Omnia Wines: Competitive Position 2013
Spar Group Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 13 Spar Group Ltd: Key Facts
Summary 14 Spar Group Ltd: Operational Indicators
Company Background
Private Label
Summary 15 Spar Group Ltd: Private Labels
Competitive Positioning
Summary 16 Spar Group Ltd: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 17 Lager by Price Band 2013
Table 25 Number of Breweries 2008-2013
Category Data
Table 26 Sales of Beer by Category: Total Volume 2008-2013
Table 27 Sales of Beer by Category: Total Value 2008-2013
Table 28 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 29 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 34 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 35 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 39 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 42 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 43 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2008-2013
Table 47 Sales of Cider/Perry: Total Value 2008-2013
Table 48 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 49 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 62 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 63 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Based on Benchmark Brand Being Mid-priced:
Based on Benchmark Brand Being Economy:
Based on Benchmark Brand Being Premium:
Based on Benchmark Brand Being Super-premium:
Summary 18 Benchmark Brands 2013
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2008-2013
Table 82 Sales of Spirits by Category: Total Value 2008-2013
Table 83 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 84 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 85 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 86 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 87 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 89 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 90 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 91 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 92 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 93 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 94 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 95 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 96 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 97 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 98 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 99 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 100 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 101 Sales of Wine by Category: Total Volume 2008-2013
Table 102 Sales of Wine by Category: Total Value 2008-2013
Table 103 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 104 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 105 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 106 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 107 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 108 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 109 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 110 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 111 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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