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Alcoholic Drinks in South Africa, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 85 pages

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Despite increased pressure on consumers’ disposable incomes due to the poor economic climate, alcoholic drinks managed to remain steady in 2013, only reporting a slight dip in volume growth. Whilst categories such as malt-based RTDs curbed volume growth, this was counteracted by the performance of categories such as vodka, cream-based liqueurs and cider/perry. As alcohol is considered a non-essential or luxury item, some consumers traded down to cheaper alcoholic beverages, rather than dropping...

Euromonitor International's Alcoholic Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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