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Corporate Strategies in Health and Wellness: Part 1 – Focus – Developed Markets

  • 66 pages, published in December 2014
  • By Euromonitor International
  • Report Number: 2600338

Summary

Table of Contents

This report identifies key effective strategies for health and wellness players competing in increasingly saturated developed markets, whose high-spending consumer base is making evermore sophisticated demands. Players must either retain health at the core of the company and generate the majority of sales from HW or dedicate investment to research and development to turn health and wellness into a valuable side stream.

Euromonitor International's Corporate Strategies in Health and Wellness: Part 1 – Focus – Developed Markets global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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